09.08.2007 00:57:00
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Johnson & Johnson Statement on Civil Complaint Against The American National Red Cross and Commercial Licensees
Johnson & Johnson has great respect for the relief work of the American
Red Cross (ARC) and over the decades has consistently supported the
organization through cash donations, product donations and employee
volunteering. The Company remains committed to supporting their mission
through its philanthropic efforts.
Both Johnson & Johnson and the American Red Cross have long-held
separate and distinct rights to the use of the Red Cross Design
trademark.
Johnson & Johnson began using the Red Cross design and "Red
Cross” word trademarks in 1887, predating the
formation of the American Red Cross. The Company has had exclusive
rights to use the Red Cross trademark on commercial products within its
longstanding product categories for over 100 years. Since its creation,
the American Red Cross has at all times possessed only the rights to use
the Red Cross trademark in connection with its non-profit relief
services.
After more than a century of strong cooperation in the use of the Red
Cross trademark, with both organizations respecting the legal boundaries
for each others’ unique legal rights, we were
very disappointed to find that the American Red Cross started a campaign
to license the trademark to several businesses for commercial purposes
on all types of products being sold in many different retail and other
commercial outlets. These products include baby mitts, nail clippers,
combs, toothbrushes and humidifiers. This action is in direct violation
of a Federal statute protecting the mark as well as in violation of our
longstanding trademark rights.
For the past several months, Johnson & Johnson has attempted to resolve
this issue through cooperation and discussion with the ARC, and recently
offered mediation, to no avail. The Company was left with no choice but
to seek protection of our trademark rights through the courts.
On Wednesday, August 8th, 2007, a civil complaint was filed in the
United States District Court, Southern District of New York by JOHNSON &
JOHNSON and JOHNSON & JOHNSON CONSUMER COMPANIES, INC against THE
AMERICAN NATIONAL RED CROSS and its commercial licensees, LEARNING CURVE
INTERNATIONAL, INC., MAGLA PRODUCTS, LLC, WATER-JEL TECHNOLOGIES, INC.,
and FIRST AID ONLY, INC.
The goal of this civil complaint is to restore the long-held legal
boundaries surrounding the use of the Red Cross trademark.
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