01.11.2007 18:00:00
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HP, MTV Announce Winner of ''Take Action. Make Art.'' Global Notebook PC Design Competition
HP (NYSE:HPQ) and MTV Networks today announced that "Asian
Odyssey,” the personal design of 20-year old
Joao Oliveira of Porto, Portugal, has been chosen as the winner of the "Take
Action. Make Art.” global notebook-design
competition.
Oliveira’s design will be featured in a
special-edition HP Pavilion 14-inch diagonal notebook PC expected to be
available in spring 2008.
The winning design incorporates bold colors and a variety of symbolic
elements conveying Oliveira’s personal
appreciation of and passion for Asian culture.
The personal expressions of four regional finalists –
one each from Asia, Europe, Latin America and North America –
will be available as notebook "skins
(http://www.hp.skinit.com).”
The regional finalists are Law Kean Hui of Kuala Lumpur, Malaysia, Marco
Feola of Rome, Italy, Eduardo Arevalo Lopez of Bogota, Colombia and
Charles Williams of Ottawa, Canada.
The competition, which kicked off at HP’s
Sept. 5 "Your
Life is the Show” event (http://www.hp.com/go/yourlifeistheshow)
in New York, drew more than 8,500 notebook designs submitted by youths
from 112 countries around the globe. Regional finalists were selected by
popular vote on the contest website; final judging came from a panel
that included Olympic gold-medalist snowboarder and HP "Achiever”
Shaun White, HP industrial designers, members of the MTV Networks
creative team, and marketing experts from Goodby, Silverstein & Partners.
"The young individuals who participated in
this design competition reminded us that we are all truly citizens of
the world by virtue of our connectedness to one another via the Internet,”
said David Roman, vice president, marketing communications, Personal
Systems Group, HP. "Not only did their design
elements transcend geography, the call to action did as well.” MTV Europe Music Awards ceremony and global tour
In addition to having his design imprinted into new HP notebook PCs,
Oliveira will attend the MTV Europe Music Awards on Nov. 1 in Munich,
Germany, as a special guest of MTV Networks. He also will be invited to
visit HP sites in Kyoto and Houston to witness his design come to life
throughout the product development process.
"‘Take Action.
Make Art.’ gave young people a voice in
designing a notebook PC that spoke directly to their passions for
individual expression,” said Mark Jones, vice
president, Viacom Brand Solutions Global. "These
talented designers are combining the HP and MTV experiences into a
collective artistic vision that will continue to inspire notebook PC
users on a global scale.”
The limited-edition, 14-inch diagonal HP Pavilion Entertainment notebook
featuring Oliveira’s design and Intel®
Centrino® Duo processor technology, as well
as the four regional finalists’ notebook skin
designs, are expected to be available from HP worldwide in spring 2008.
To view the 8,500 designs, go to www.mtv-tama.com.
About HP
HP focuses on simplifying technology experiences for all of its
customers – from individual consumers to the
largest businesses. With a portfolio that spans printing, personal
computing, software, services and IT infrastructure, HP is among the
world’s largest IT companies, with revenue
totaling $100.5 billion for the four fiscal quarters ended July 31,
2007. More information about HP is available at www.hp.com.
Note to editors: More news from HP, including links to RSS feeds, is
available at www.hp.com/hpinfo/newsroom/.
Intel and Centrino are registered trademarks of Intel Corporation in the
U.S. and other countries.
This news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of HP and
its consolidated subsidiaries could differ materially from those
expressed or implied by such forward-looking statements and assumptions.
All statements other than statements of historical fact are statements
that could be deemed forward-looking statements, including but not
limited to statements of the plans, strategies and objectives of
management for future operations; any statements concerning expected
development, performance or market share relating to products and
services; anticipated operational and financial results; any statements
of expectation or belief; and any statements of assumptions underlying
any of the foregoing. Risks, uncertainties and assumptions include the
execution and performance of contracts by HP and its customers,
suppliers and partners; the achievement of expected results; and other
risks that are described in HP’s Quarterly
Report on Form 10-Q for the fiscal quarter ended July 31, 2007 and HP’s other
filings with the Securities and Exchange Commission, including but not
limited to HP’s Annual Report on Form
10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation
and does not intend to update these forward-looking statements.
© 2007 Hewlett-Packard Development Company,
L.P. The information contained herein is subject to change without
notice. The only warranties for HP products and services are set forth
in the express warranty statements accompanying such products and
services. Nothing herein should be construed as constituting an
additional warranty. HP shall not be liable for technical or editorial
errors or omissions contained herein.
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