U.S. Trust to Launch National Marketing Campaign Recognizing Today's Wealthy as the Architects of Their Own Success

NEW YORK, Oct. 3 /PRNewswire-FirstCall/ -- U.S. Trust, Bank of America Private Wealth Management today announced the launch of its national advertising campaign, which spotlights the changing profile of today's wealthy individuals and families. The $25 million campaign marks the first major advertising initiative for U.S. Trust since its acquisition by Bank of America Corporation earlier this year.

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The brand-building effort represents the most extensive private wealth management advertising campaign that either legacy organization has ever undertaken. National and local print and broadcast advertisements will debut across the nation beginning on October 8.

"As one of the leading private wealth management providers in the U.S., Bank of America recognizes that an increasing share of our nation's wealth is self-made," said Brian Moynihan, president of Bank of America Global Wealth & Investment Management. "In launching a brand visibility campaign of significant magnitude, U.S. Trust seeks to convey to clients, prospects and the broader marketplace that it understands - and is uniquely qualified to address -- the needs, motivations and values associated with this new face of wealth."

"The company's research-driven campaign illustrates how U.S. Trust maximizes opportunities that its clients, the architects of their own success, create for themselves, their families, their businesses and their legacies," said Anne Finucane, Bank of America chief marketing officer. Acknowledging the increasing number of high net worth clients who have earned their wealth through their own careers, Finucane added, "the advertising creates a connection with clients by demonstrating an understanding of their values."

Supporting the company's overall 'Bank of Opportunity' positioning, the U.S. Trust marketing campaign was developed after extensive discussions with clients and U.S. Trust wealth advisors, as well as external sources that shared a range of perspectives on today's changing wealth landscape.

Launching the Campaign

U.S. Trust will support its brand positioning through an integrated marketing campaign, which includes a mix of national and local print, television, and radio advertising. The U.S. Trust campaign is expected to run in nearly 50 markets across the country. Boston-based Hill Holliday worked with Bank of America to develop the brand positioning and advertising campaign.

The U.S. Trust advertising campaign is part of a broader visibility initiative rolling out this fall showcasing Bank of America's Global Wealth & Investment Management division. It includes advertising launched in September to support Columbia Management, the primary investment management arm of Bank of America, as well as plans for a retirement-focused campaign later this year.

U.S. Trust, Bank of America Private Wealth Management combined legacy U.S. Trust with The Private Bank of Bank of America and its ultra-wealthy extension, Family Wealth Advisors, into one organization in July 2007 with more than $220 billion in assets under management and more than $322 billion in total client assets.(1) For more than 200 years, U.S. Trust has provided unparalleled resources and customized solutions to meet clients' wealth structuring, investment management, banking and credit needs. Clients can also benefit from access to resources available through Bank of America and its affiliates - including capital markets products, large and complex financing solutions, and its extensive retail banking platform.

Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving 57 million consumer and small business relationships with more than 5,700 retail banking offices, more than 17,000 ATMs and award-winning online banking with more than 22 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 175 countries and has relationships with 98 percent of the U.S. Fortune 500 companies and 80 percent of the Fortune Global 500. Bank of America Corporation stock is listed on the New York Stock Exchange.

Columbia Management Group, LLC ("Columbia Management") is the investment management division of Bank of America Corporation. Columbia Management entities furnish investment management services and products for institutional and individual investors.

Investment products: Are Not FDIC Insured May Lose Value Are Not Bank Guaranteed

Investment products and services may be available through a relationship managed by U.S. Trust, Bank of America Private Wealth Management, or through a relationship with Banc of America Investment Services, Inc.(R) Certain Private Wealth Management associates are registered representatives with Banc of America Investment Services, Inc. and may assist you with investment products and services provided through Banc of America Investment Services, Inc. and other nonbank investment affiliates. Banc of America Investment Services, Inc. is a registered broker-dealer, member FINRA and SIPC, and a nonbank subsidiary of Bank of America, N.A. U.S. Trust, Bank of America Private Wealth Management operates through Bank of America, N.A. and United States Trust Company, N.A., which are wholly owned subsidiaries of Bank of America Corporation.

(1) Assets as of July 1, 2007 reflect combined assets of the Bank of America Private Bank and U.S. Trust Private Wealth Management as of June 30, 2007.