Swiffer and Supermodel Cindy Crawford Announce First-Ever Swiffer Amazing Women of the Year

CINCINNATI, May 11 /PRNewswire/ -- After an exciting nationwide search, Swiffer(R), the revolutionary cleaning system and supermodel Cindy Crawford have chosen the first-ever Swiffer Amazing Women of the Year. After a rigorous nomination period and a public online voting process, these five women have been chosen for their amazing contributions to their family, career and local community.

Crawford was selected as a Swiffer Amazing Woman because of her work and dedication to the Little Star Foundation, a charity dedicated to providing lifetime opportunities for children with cancer, and her ability to successfully balance her young family and thriving career. As part of the honor, Swiffer will donate $25,000 to the Little Star Foundation in Crawford's name.

"Honoring women who are making a difference in their communities is something I am thrilled to be a part of," said Crawford. "As a wife and mother, I know it takes a lot of dedication to balance a healthy work and home life. I am honored to help pay tribute to women who have transformed the world they live in while still juggling their work and personal life."

Just as Swiffer has transformed cleaning, these amazing women have transformed the world around them. Swiffer products provide a real clean, allowing people to achieve balance by giving them time to do things that matter most to their heart. The following women have been chosen as Swiffer's Amazing Women of the Year and Swiffer will be donating $5,000 in their name, to the charity of their choice:

* Heidi Adams is a wife, a mother of 27-month old twins, and in her spare time runs Planet Cancer, a community of young adults with cancer. At age 26, she was diagnosed with Ewings Sarcoma and discovered a lack of support for young adults suffering with cancer and as a result founded Planet Cancer. * Kathy Redmond is the single parent of 5 year old son, Adam, who was born with a three chamber heart and has undergone three major heart surgeries. Kathy is very active in politics and has assisted state representatives in writing rape shield legislation. Additionally Kathy founded the National Coalition of Violent Athletes and is within two courses of completing her master's degree. * Lynn Price is a single mother of four and the founder of Camp To Belong in Denver, Colorado. She grew up in the foster care system, and at age eight learned that she was a foster child, that her parents were not her biological parents and that she had a sister who had been placed in a separate foster home. As a result, she created a summer camp that brings together siblings who have been separated through foster care. There are now eight camps around the country reuniting more than 2,000 siblings. * Jennifer Singer, mother of two, spends her time helping thousands of at-home moms worldwide laugh and commiserate through her Web site, MommaSaid.net. Each year, she sponsors a holiday for at-home moms, Please Take My Children to Work Day, which has been officially proclaimed by several governors this year so far. As the author of "14 Hours 'Til Bedtime", she dedicates time at her local elementary school encouraging kids to write. And she's doing it all between Cub Scout den meetings and raising money for the Endometriosis Association. * Yvette Corporon is a mother of two and an award-winning producer and writer for a syndicated entertainment television show. In her spare time, Yvette is co-founder of Role Mommy, a lifestyle initiative dedicated to today's working moms. Role Mommy brings together working moms from all walks of life for camaraderie, comfort and inspiration. Yvette believes the decision that motherhood and career can go hand-in-hand as long as you strike a balance.

For more information on these women log on to http://www.swifferamazingwomenoftheyear.com/.

"We are thrilled to introduce these inspiring women to the world. Their passion, dedication and hard work is something we can all learn from," says Glenn Williams, Swiffer spokesperson. "Finding time to balance a family and career as well as time and effort to give back to their local community is something that these women have made a priority. We are honored to salute them."

Used in more than 40 million households worldwide, Swiffer continues to revolutionize the way people clean their homes. After seven years, the original Swiffer Sweeper has been redesigned to make it even easier to keep your floors clean everyday. The Swiffer Sweeper now features a new look with a transparent handle and larger head to enhance its overall performance. With its lightweight, maneuverable pole the Swiffer Sweeper is quicker and easier than traditional cleaning methods.

Each starter kit contains one sweeper, two dry sweeping cloths and two wet mopping cloths. For more information, visit http://www.swiffer.com/.

About Procter & Gamble

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