Smooth Talking Ice T Delivers a Refreshing Change to Holiday Gift Requests at Dell YoursIsHere.com

WHAT: Dell has recruited the silky smooth talents of Ice T and other celebrities to launch a star studded holiday campaign on www.YoursIsHere.com -- an interactive, personalized wish list that helps consumers finally get the gifts they really want for the holidays via personalized video messages persuading friends and family to chip in on a gift. WHO: Burt Reynolds for the "Star Power Sell” Chuck Liddell for the "Hard Sell” Brooke Burke for the "Soft Sell” Estelle Harris for the "Guilty Sell” Ice-T for the "Silky Sell” Vivica A. Fox for the "Sassy Sell” WHEN: Starts FRIDAY, November 16, 2007 and runs through January 31, 2008 WHERE: www.YoursIsHere.com HOW: To begin, simply log on to YoursIsHere.com and follow these easy steps: Pick what you want – From the latest Dell notebooks and desktop computers to the hottest personal electronics. Choose your celebrity – Select Burt or another celebrity to make a winning sales pitch on your behalf. Start your virtual piggy bank – Visitors over the age of 18 set up a PayPal account where family and friends can chip in towards the wish list. Add to your social network – Share the virtual piggy bank with friends by posting the fundraising widget on YoursIsHere and MySpace pages. Get the word out – Send email links of personalized celebrity video pitches to family and friends. About Dell Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.