Intel(R) Viiv(TM) Technology to Help Shanghai Media Group Bring Programming to 30 Million Chinese Customers Worldwide

Intel Corporation and Shanghai Media Group (SMG) today unveiled acollaboration that will enable SMG's large Chinese subscriber base toreceive a wide variety of entertainment programming and content overthe Internet on personal computers and other consumer electronicsproducts that feature Intel(R) Viiv(TM) technology later in 2006.

The second-largest media distributor in China and the first in thecountry to receive an IPTV and mobile TV operation license, SMG owns13 analog television channels, 11 analog radio channels, twonewspapers and two magazines, and also produces, licenses anddistributes domestic, Korean and Japanese content. SMG also has morethan 53 million broadband customers, alone, to best deliver digitalentertainment.

SMG's extensive media content portfolio has now been tested andcertified to work on the Intel Viiv technology platform, includingnews and financial programming, live sports broadcasts and interviews,music, 4,000 hours of movies and television dramas, 200 hours ofvideo-on-demand news and entertainment, and live content. SMG alsoplans to develop exclusive programming for Intel Viiv technology-basedpersonal computers and other products, including a variety ofinteractive content and movie and sports services.

SMG also has exclusive rights to broadcast live sports gamesonline, which include top Chinese football and basketball leaguematches. SMG also has acquired the exclusive license from FIFA tobroadcast World Cup 2006 online in China. SMG's service will beavailable for the Intel Viiv technology platform over broadbandInternet connections from leading system manufacturers later thisquarter.

"The Intel Viiv platform is pivotal to our digital mediadistribution strategy," said Li Ruigang, SMG president. "We arehonored to be working with Intel to enable our subscribers to receivethe programming content they want, the way they want it, whenever theywant it, on Intel Viiv technology-based PCs, televisions, portabledevices and, later, other products. We have very strong confidence inIntel's ability to work with our company and other leading mediacontent providers and product manufacturers to help work toward thecommon goal that broadband digital entertainment will work for anyconsumer, anywhere in the world. This will enable us to better serveour subscribers, distribute our offerings more quickly, and pursuesignificant revenue growth opportunities with minimal investment."

"Consumers around the world want to enjoy premium content in theirliving room and Intel Viiv technology will simplify how peopledownload, control, organize, and share an ever-growing universe ofdigital content whether it is on the TV, PC, laptop or handhelddevice," said Kevin Corbett, vice president of Intel's Digital HomeGroup and general manager of the Content Services Group. "This jointeffort will enable exciting new usage models and delivery channels forSMG's media offering and help accelerate the availability of SMG'son-demand digital entertainment services to its worldwide subscriberbase."

Intel Viiv technology is designed to make it easier for people todownload, view, manage and share digital entertainment on a variety ofviewing screens and networked devices such as portable media players,digital TVs and routers. SMG has ensured that all SMG media contentwill work in full-screen formats using a remote control. SMG contentand services will also include an identifier that reads, "Enjoy withIntel Viiv technology."

Intel, the world leader in silicon innovation, developstechnologies, products, and initiatives to continually advance howpeople work and live. Additional information about Intel is availableat www.intel.com/pressroom.

Shanghai Media Group (SMG) is a multimedia conglomerate of radio,television, newspaper, and websites with total assets of 10.7 billionyuan and over 5,200 staff. It is comprised of 10 nationally renownedmedia organizations and 3 sports clubs, including Shanghai TV Women'sSoccer Club, Oriental Basketball Club and Shanghai Cable TV StationVolleyball Club. SMG is striving to become an influential multimediagroup in the Asia-Pacific region within 5 to 8 years, and aims to beone of the world's biggest Chinese content distributors.

Intel and Intel Viiv are trademarks or registered trademarks ofIntel Corporation or its subsidiaries in the United States and othercountries.

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