HearAtLast Expands Chain to 17 Locations, Opening New Clinic in Oshawa, Ontario Wal-Mart Supercenter # 1056

TORONTO, Jan. 31 /PRNewswire-FirstCall/ -- (Pink Sheets: HRAL)- HearAtLast Holdings, Inc. is proud to announce that it has received another license from Wal-Mart Canada to open its 17th hearing-aid clinic to be co- located within Wal-Mart Supercenter #1056 located at 450 Stevenson Road South, Oshawa, Ontario. The clinic officially opened on January 23rd, 2008 and is the 17th addition to the HearAtLast chain. The Company currently owns and operates 16 clinics co-located in a Wal-Mart Stores and Sam's Clubs in Canada, and one U.S. clinic located in The Villages, Florida.

This expansion is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart Canada Corp., which allows HearAtLast to open hearing aid clinics within numerous Wal-Mart Stores, Wal- Mart Supercenters, and Sam's Clubs throughout Canada.

Oshawa, Ontario is situated approximately 40 miles (60 km) east of Toronto and is considered the home of the Canadian automobile industry. The Canadian division of General Motors Corporation, known as General Motors Canada has long been at the forefront of Oshawa's economy as it has large-scale manufacturing and administrative operations in the city employing thousands of workers both directly and indirectly.

"Oshawa is a prime location for a HearAtLast clinic," stated Robert J. Oswald, President of HearAtLast. "With General Motors Canada located here, it gives us a great opportunity to educate the workers of the plant about the importance of hearing protection and treat those who might already suffer from hearing loss." Oswald added.

The addition of the Oshawa store #1056 brings the current count of HearAtLast clinics in Wal-Mart Stores to 17 locations in Canada.

For more information please visit http://www.hearatlast.com/. HearAtLast clinics are currently located in the following locations: Wal-Mart Store # 5742 Wal-Mart Store # 3016 Wal-Mart Store # 3031 150 McEwan Dr.E. 881 St Clair St. 165 North Queen St. Bolton On., L7E-2Y3 Extension Etobicoke On., M9C-1A7 Chatham On., N7M-5J7 Wal-Mart Store # 3050 Wal-Mart Store # 3131 Wal-Mart Store # 3082 1280 Fanshawe Park Rd. W. 2210 Bank St. 1444 Quinn Dr. London On., N6G-1B5 Ottawa On., K1V-1J5 Sarnia On., N7T-7H4 Wal-Mart Store # 3159 Wal-Mart Store # 3114 Wal-Mart Store # 3195 1900 Eglington Ave. E 3120 Dougall Ave. 1070 Major Mackenzie Dr. Scarborough Ont., Windsor On., N9E-1S7 Richmond Hill On, M1L-2L9 L4S 1P3 Wal-Mart Store # 3053 Wal-Mart Store # 3029 Wal-Mart Store # 3027 5000 Highway #7 9717-21st Avenue N.W. 18521 Stony Plain Rd. NW Unit Y006A Edmonton, AB T6N 1J5 Edmonton, AB T5S 2V9 Markham On, L3R 4M9 Wal-Mart Store #1078 Wal-Mart Store #3065 Wal-Mart Store #1056 3195, 3055 26th Ave N 3900 Innes Road 450 Stevenson Rd South Lethbridge, Alberta Orleans, Ontario Oshawa, Ont. L1J 5N6 T1H SP4 K1C 1T1 Sam's Club HearAtLast 255 Silver Linden Drive 975 Del Mar Drive Richmond Hill, Ontario The Villages, FL 32159 L4B 4V5 About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

For more information please visit http://www.hearatlast.com/ Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward- looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward- looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations: Stephen Taylor Taylor Capitol, Inc. Email: STEPHTAYL9@AOL.COM Office: 973-351-3868