Disney Expands Popular Electronics Line in Time for Sizzling Summer Fun

Kids and tweens are in for a ton of summer fun with a hot new line of Disney electronics for the home and on-the-go. The new Disney Dual-Screen Mobile DVD System is the ideal road trip must-have available with dual-displays for more than one person to enjoy. The ultra popular Disney Mix Max video MP3 players, Disney Mix Stick MP3 players and Disney Pix camera lines have been refreshed with new Hannah Montana and Pirates of the Caribbean: At Worlds End designs. Kids will also enjoy the new Disney Showpix pocket photo album which takes picture sharing to the next level. For at home entertainment, Disney introduces the first line of Pirates of the Caribbean electronics and all new designs for Disney Princess and Cars electronics transforming kids’ rooms into a cool getaway on hot summer days. "With our all-new Cars, Disney Princess and Pirates of the Caribbean lines, kids will have more choices than ever to personalize their rooms with Disney,” said Chris Heatherly, vice president of global electronics, Disney Consumer Products. "But kids aren’t just using electronics at home; they are increasingly using them on the go. Our portable electronics line – from our in-car DVD system to our Pix digital cameras and Mix digital music and video players – give kids all the gear they need for both entertainment and capturing memories on their summer vacations this year.” Overall, kids will enjoy a variety of cutting-edge features and fun new designs, while parents will appreciate the lines’ durability, quality and affordable prices. Following is a list of new products available at retailers nationwide this summer. Additional innovative items are slated for release this fall. ON THE GO: DISNEY DUAL-SCREEN MOBILE DVD SYSTEM Great for summer road trips, kids each can conveniently (and quietly!) view movies on the go with the new Disney Dual-Screen Mobile DVD System. The new system comes with several faceplate inserts including Pirates of the Caribbean and Tinker Bell so kids can customize their own; both screens feature a 7-inch LCD display that easily straps on the back of each headrest in a car so kids can watch the same video image on two screens. It comes with built-in speakers, two headphones, a car power adapter, two mounting straps and a full function remote control. The displays snap together with a handle for easy portability. It supports DVD videos and audio CDs, plus picture CDs, DVD+R and DVD+RW. A TV guardian option is available by subscription, which automatically filters offensive language from the programs you watch. Available at retailers nationwide beginning with Target stores in May, the new players are currently shipping with a Disney DVD disc sampler (while quantities last) featuring a compilation of Disney Channel’s hottest entertainment from Hannah Montana and The Cheetah Girls, to High School Musical, Jump In and Cory In The House (SRP is $179.99). DISNEY MIX LINE The immensely popular Disney Mix Stick digital audio MP3 players and Disney Mix Max personal media players also allow for easy entertainment on the go. Kids can listen to their favorite music, view personal photos or watch videos easily and conveniently during summer outings. Both players are now available in a broad assortment of styles including new Hannah Montana and Pirates of the Caribbean styles launching in April. Disney Mix Max The Disney Mix Max gives kids everything they need to play music, view digital photos and watch TV shows or full-length movies on the go on its 2.2-inch color display. Kids can insert a Disney Max Clip, a postage stamp-sized memory card and easily watch full-length movies from Buena Vista Home Entertainment (SRP is $99.99). Disney Mix Stick The Disney Mix Stick digital audio/MP3 player is stylish, hip and portable, and lets kids and tweens enjoy their favorite music anywhere. With 512 MB of internal memory (expandable to 4 GB), the Disney Mix Stick holds up to 240 songs/16 hours of WMA music or 120 songs/8 hours of MP3 music (SRP is $49.99). Kids can download music from a PC or bypass downloading altogether by playing a Disney Mix Clip, a plug & play memory card that holds a full CD’s worth of hit tunes from Walt Disney Records. DISNEY PIX DIGITAL CAMERAS & SHOWPIX DIGITAL ALBUM An immediate hit that quickly sold out during the 2006 holidays, the Disney Pix line of colorful and easily portable digital cameras sports new designs: Hannah Montana, The Cheetah Girls and an all-new Pirates of the Caribbean design. Photos are easily downloadable to a computer and all Pix products ship with Disney Pix software making photo editing on a PC easy and fun for photographers of all ages. Available in three different resolutions/feature sets, the SRP is $19.99 for the Disney Pix Micro, $49.99 for the Disney Pix Click or $79.99 for the Disney Pix Max which also features Photofriends, a unique feature that allows kids to pose with Disney characters for lots of fun photos. Beginning in May, the Disney Pix line expands to include the new Disney Show Pix – the perfect way to share favorite photos on the go. This keychain digital photo album measures 8”w x 10”h x2.5”d and features a 1.1” LCD color display and can store up to 50 photos. Kids can hook it on to a backpack, handbag or keychain. The new Disney Show Pix supports jpeg, bmp and gif files; additional features include stop, play and slideshow options. SRP is $39.99. FUN AT HOME: NEW CHARACTER THEMED ELECTRONICS Disney introduces the first line of Pirates of the Caribbean electronics and all new designs for Disney Princess and Cars – the lines include TVs, DVD players and boom boxes that feature smart yet whimsical designs and kid-friendly features, ideal for sprucing up the décor in kids’ rooms. The new character-themed electronics line will range from $24.99 to $199.99 SRP. Additionally beginning this summer, all Disney TV sets will feature ATSC digital TV tuning in anticipation of the nationwide conversion to 100% digital broadcasts in 2009. Disney’s Pirates of the Caribbean Electronics Modern-day Pirates will treasure Disney’s new line of Pirates of the Caribbean electronics. The new line has something for everyone - from skulls-and-crossbones-topped TVs to a DVD player resembling a captain’s wheel on a Pirate’s ship, from a boom box shaped like Davy Jones’ chest to a skull clock radio featuring Disney Pirates music. Disney Princess Electronics Little girls can add a bit of royalty to their rooms with the new redesigned line of Disney Princess electronics. They can choose from tiara-topped, pink and Gold Disney Princess TVs and TV/DVD combos with dazzling, wand-shaped full function remote control, a Disney Princess boom box which plays CDs and doubles as a stunning jewelry box, a pink, heart-shaped Disney Princess personal CD player designed as a purse with carrying strap, and an alarm clock radio shaped like Sleeping Beauty’s magical castle which plays custom Princess songs. Disney-Pixar’s Cars Electronics Kids will enjoy the new redesigned line of Cars electronics – from new racy red Lightning McQueen-shaped TVs, TV/DVD combos and boom boxes, to the Ramone-inspired DVD player; from the Mater figurine-topped alarm clock radio featuring Mater’s voice to a portable CD player shaped like a "Lightyear” tire. New Disney electronics products will be available beginning in May at retailers nationwide including, Best Buy, Target, Toys R Us, Wal-mart and www.DisneyShopping.com. About Disney Consumer Products? Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, food and beverages, stationery, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Apparel, Disney Food, Health & Beauty, Disney Home, Disney Stationery, Disney Publishing, Disney Interactive Studios, Baby Einstein, and www.disneyshopping.com The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly-owned stores in Europe. For more information, please visit www.disneyconsumerproducts.com.