Disney Baby Launches Disney Cuddly Bodysuit™

Disney Consumer Products (DCP) today announced a dedicated collection of Disney Baby brand products designed to equip parents with the essentials they need for Creating Magical Moments Right From The Start™. The collection debuts with the Disney Cuddly Bodysuit™, an infant bodysuit made of Disney Huggable Soft 100% Cotton™ with a second row of snaps that allow the bodysuit to "grow” with baby, available on Amazon.com/DisneyBaby this month and at select retailers this fall. Developed by Disney "Momgineers” in collaboration with leading licensees and manufacturers, the Disney Baby collection provides mom with conscientious products for every stage, including Apparel, Nursery, On the Go, Bathtime, Feeding, Discovery and Celebration. A multifaceted online resource for families, the Disney Baby brand now offers a new consumer facing website DisneyBaby.com, Facebook page (www.Facebook.com/DisneyBaby), YouTube Channel (www.YouTube.com/disneybaby) and Twitter account (www.Twitter.com/DisneyBaby).

Disney Baby, creating magical moments right from the start. (Photo: Business Wire)

The Disney Cuddly Bodysuit is the only infant bodysuit made of Disney Huggable Soft 100% Cotton and features snaps that grow with baby, outfitting baby with comfort and style through the first magical year. Disney’s research found that infant bodysuits are a wardrobe staple for baby, with the average mom purchasing more than 35 bodysuits in the first year alone. The Disney Cuddly Bodysuit, however, is an infant bodysuit that grows with your baby, as the design features two rows of snaps for an inch of longer wear. As babies typically grow in length fastest, the second row of snaps provides both comfort for baby and convenience for mom. For a demo video and a look at the Disney Cuddly Bodysuit’s styles and features, please visit: http://www.youtube.com/watch?v=lGNPZ1gCxSc

"As a mom of an infant and a toddler, I know firsthand the information overload and uncertainties that come with transitioning into parenthood all the while trying to bond as a family,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products, who has also been dubbed Disney Baby’s ‘Chief Momgineer.’ "Disney Baby aims to provide great products based on our research with moms, that deliver ease, convenience and quality with a touch of Disney magic.”

In addition to features that grow with baby, Disney research indicates softness, design and durability are the top attributes mom looks for when purchasing an infant bodysuit. The Disney Cuddly Bodysuit delivers on all of these features - transitioning the infant bodysuit from an expendable item to a quality wardrobe essential allowing parents to "Welcome Your Little One With a Cuddle!”

Features of the Disney Cuddly Bodysuit include:

• SOFT: Disney Huggable Soft 100% Cotton for a super soft feel against baby’s sensitive skin;
• LASTING: Holds its shape through repeated washings
• RELIABLE: Consistent sizing for a reliable fit
• EASY: Lap shoulder neck opening make countless outfit changes easy
• THOUGHTFUL: The tagless neck label won’t scratch baby’s delicate skin
• BETTER FOR MOM: Snaps that grow with baby for extended life
• ADORABLE: Over 85 magical styles to choose from, including white and solid colors with no characters, playful patterns and character-inspired designs

"With the incredible variety of styles and offerings in the Disney Baby collection, and the uniqueness of the Disney Cuddly Bodysuit, we believe our customers will respond enthusiastically to this offering, and we’re proud to be the first to bring this mom-friendly and adorable bodysuit to moms and babies,” said Stacy Kerr, director of clothing for Amazon.com.

The Disney Cuddly Bodysuit ranges in price from $7.99 to $12.00, $19.50 for a 3-pack, $27.00 for a fashion color 4-pack to $24.99 for a 5-pack in white, and is available in 0-3mos, 3-6mos, 6-9mos sizes. The full line, featuring characters, prints, white and bold non-character solids, will be available first on Amazon.com/DisneyBaby in May and at select retailers in Fall 2011.

For more than 80 years, Disney has been a leader in the business of family and togetherness. Recent consumer research conducted by Disney through comprehensive in-home testing and in-person focus groups found that pre- and post-natal moms are looking for a brand to rely on as they experience the magic of beginning and expanding a family and bonding with baby. Disney Baby answers this need by providing infant essentials for every stage, in addition to a one-stop resource for moms with DisneyBaby.com, part of Disney’s Babyzone.com, providing mom-to-mom advice, community forums and exclusive promotions.

About Disney Baby

Disney Baby provides parents with the essentials they need for Creating Magical Moments Right From The Start™. Through parent-inspired designs, developed by our own team of Disney Momgineers, Disney Baby offers today’s parents everything they need to bond with baby at every stage. The Disney Baby line includes essentials for Apparel, Nursery, On the Go, Bathtime, Feeding, Discovery and Celebration. The Disney Baby collection’s debut item is the patent-pending Disney Cuddly Bodysuit, made with Disney Huggable Soft 100% Cotton™ and featuring snaps that grow with baby for longer wear. For more information, please visit www.disneybaby.com or join us at www.YouTube.com/DisneyBaby, like us at www.Facebook.com/DisneyBaby and follow us at www.Twitter.com/DisneyBaby. You can find the Disney Cuddly Bodysuit™ available for purchase on www.Amazon.com/Disneybaby.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com or follow us at www.youtube.com/disneyliving, www.facebook.com/disneyliving and www.twitter.com/disneyliving.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6743951&lang=en