10.08.2007 23:39:00
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Chase, MasterCard and Telemundo Visit Phoenix During National Financial Education Tour
Chase [NYSE:JPM], MasterCard
and Telemundo today announced a financial education tour that is
especially customized to meet the needs of Hispanic consumers in five
major markets across the nation, kicking off in Chicago on Tuesday, Aug.
14 and wrapping up in Houston on Monday, Aug. 20. Chicago, Dallas,
Houston, Phoenix and San Jose are all stopping points for the tour.
Chase, MasterCard and Telemundo believe educating consumers about smart
financial practices and money management is crucial. Chase recently
worked with Freddie Mac to be the exclusive advertising sponsor in
select markets of "Nuestro Barrio” ("Our Neighborhood”),
a Spanish-language TV mini-series about Hispanic life in the United
States. This series subtly combines storylines with educational messages
about important financial issues, including money management, credit and
homeownership.
MasterCard has worked with the Hispanic College Fund for over a decade,
providing direct scholarship support to more than 50 Hispanic college
students. In 2004, the "MasterCard Hispanic
Excellence Award” was launched to provide
assistance to promising young Hispanic scholars. Meanwhile, MasterCard’s
Debt Know How program extends consumer education and credit management
resources to Spanish-speaking Americans on its Web site, www.mastercard.com/comomanejarsusdeudas.
Recently, LatinaStyle named both Chase and MasterCard as two of
the 50 Best Companies for Latinas in 2006, while Hispanic Magazine
chose MasterCard for its Corporate 100 list for the third consecutive
year in 2005.
"We planned this tour to be an easy,
interactive way to bring financial education into our Hispanic customers’
backyards,” said Gary Flood, president,
Global Key Accounts, MasterCard Worldwide. "MasterCard
already offers a wealth of resources on managing credit, and our hope is
to enhance that information by partnering with Chase and Telemundo to
encourage good financial planning and make certain this tour is a
success.”
Similarly, Chase has participated in efforts to provide Hispanic
consumers with the right financial products and services. Chase recently
launched Rapid Cash®,
an easy, safe and free service to help U.S. customers send money to
family members in Mexico. Chase also offers an increasing array of
Spanish-language services, such as bilingual branch employees and
customer service in language, as well as credit card applications, new
cardmember materials and card statements in Spanish.
"We know how important it is for our
customers to have access to advice as they plan for their future, so we
continually look for ways to make it convenient for our customers to get
that information in their neighborhood area,”
said Kathy Witsil, senior vice president, Chase Card Services. "With
that in mind, Chase and MasterCard teamed up with Telemundo to host this
tour, with the goal of empowering and educating Hispanic consumers about
their personal financial choices.” "At Chase, we are committed to providing
Hispanic consumers with products and services tailored to their specific
needs, as well as financial guidance to help them manage their money,”
said Rebeca Vargas, senior vice president, head of multicultural
segments for Chase. "This is why we are
inviting consumers to attend a financial education seminar in a relaxed
environment. Attendees will have the opportunity to talk to Telemundo’s
expert in finances as well as Chase bankers who will be there to answer
any questions.”
At each event, consumers will hear from a guest financial expert from
the hit Telemundo morning news show, "Cada Día,”
and will receive financial advice and tips in a fun setting. Consumers
will also have the opportunity to meet and greet a special Telemundo
celebrity guest at the event, such as, Natalia Streignard—star
of successful telenovelas like "La Tormenta”
and "Anita No Te Rajes.”
Both Chase and MasterCard will provide valuable information to help
attendees plan for and achieve their financial goals.
"We are very excited to work with MasterCard
and Chase to educate U.S. Hispanics on financial services information,”
said Don Browne, president of Telemundo Network. "At
Telemundo, we believe it is important for our audiences to be
well-versed on something as important as their financial future.” Event Details Location: Chase Branch, 5734 W. Thomas Rd., Phoenix, Ariz. 85031 Date: Thursday, Aug. 16 Schedule: 5:30 p.m. - 7:30 p.m. Refreshments and opportunity to meet Natalia Streignard and a
Telemundo financial expert
For more information about the Phoenix financial education event or
other tour locations, please visit www.chase.com/tourfinanciero.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 16 billion
transactions each year, and provides industry-leading analysis and
consulting services to financial institution customers and merchants.
Through its family of brands, including MasterCard®,
Maestro® and Cirrus®,
MasterCard serves consumers and businesses in more than 210 countries
and territories. For more information go to www.mastercard.com.
About Telemundo
Telemundo, a U.S. Spanish-language television network, is the essential
entertainment, news and sports source for Hispanics. Broadcasting unique
national and local programming for the fastest-growing segment of the
U.S. population, Telemundo reaches 93% of U.S. Hispanic households in
142 markets through its 16 owned-and-operated stations, 36 broadcast
affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by
NBC Universal, one of the world's leading media and entertainment
companies.
About JPMorgan Chase & Co.
JPMorgan Chase & Co. (NYSE:JPM) is a leading global financial services
firm with assets of $1.4 trillion and operations in more than 50
countries. The company has more than 152 million credit cards issued.
Under the Chase and JPMorgan brands, the firm serves millions of
consumers in the United States and many of the world’s
most prominent corporate, institutional and government clients.
Information about the firm is available at www.jpmorganchase.com.
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