Blast Your Way into Summer with Beauty Looks from CoverGirl

NEW YORK, May 27 /PRNewswire-FirstCall/ -- If you are one of the millions of women who look for the inside scoop on the upcoming season's "must have" products, get ready to fall in love with a big, fat mascara in a little orange tube! The award-winning CoverGirl LashBlast mascara has become an instant hit with celebrities, makeup artists and consumers.

CoverGirl Celebrity Makeup Artist Molly Stern, who works with Hollywood lovelies like Amy Adams and Selma Blair has experienced first-hand the reasons why this mascara should be every woman's must-have beauty staple this summer. In her career of working with Hollywood celebrities, Stern has accumulated an enviable arsenal of beauty tips and tricks; with the Memorial Day weekend just around the corner, Stern has some timely advice for all women looking to add star power to their summer look with her simple guidelines.

First, as skin complexions get naturally sun-kissed with the warmer weather, it's extra-important to choose a lightweight foundation that blends easily with a woman's unique tones. "I love CoverGirl's TruBlend Liquid Makeup because it takes the guess work out of shade selection. Finding the perfect shade of foundation can be so difficult and it is the number one complaint that I receive from my clients," explains Stern. "To minimize the confusion, CoverGirl TruBlend Liquid Makeup has a technology that is actually able to detect the pigments and shading of your natural skin and then imitate them -- creating a flawless complexion in an instant."

"After using foundation only where you need it, take your palms and press them all over your face," advises Stern. "This is one of my favorite beauty secrets -- this simple step gets the blood circulating, and 'sets' your makeup into your skin, giving it an illuminating summer glow."

Eyes are the next areas of focus for Stern. "In summertime, a simple coat of volumizing mascara is the season's best bet. CoverGirl LashBlast's lightweight formula creates a soft, full fan of lashes with tons of volume. I particularly like using a brown shade in sunnier weather, for a look that balances amplified fullness with softly natural color. As an added bonus, if your holiday plans involve hitting a beach or a pool, there's a waterproof version too!"

Lastly, Stern recommends finishing off the look with a sheer gloss such as CoverGirl Wetslicks Fruit Spritzers. Available in 12 fruity flavors, this yummy gloss provides a hint of color to perfectly polish your pout.

Molly's final tip, "Less is more when applying makeup! For summer, a natural, glowing complexion accessorized with a volumizing mascara and lip gloss is all you need to look perfectly ready for this easy breezy season."

CoverGirl products can be purchased at drugstores nationwide. Average retail prices are as follows: LashBlast Mascara; $7.49, TruBlend Liquid Makeup; $7.99 and Wetslicks Fruit Spritzers; $5.99.

About P&G Beauty

P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head and Shoulders(R), MAX Factor(R), CoverGirl(R), DDF(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Christina Aguilera fragrance, Escada(R), Hugo(R), Boss(R) and Lacoste(R) fragrances. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.