Uli Becker Named Head of Global Marketing for Reebok

Reebok has named Uli Becker as Head of Global Marketingfor the Reebok Brand. In this newly structured role, Becker willoversee Global Product, Sports Marketing, Global Brand Marketing andGlobal Brand Public Relations for Reebok. Becker will report directlyto Paul Harrington, President and CEO of the Reebok Brand. Currently,Becker heads up Global Brand Marketing at adidas and serves asManaging Director of the adidas International B.V. in Amsterdam. Hewill relocate to Reebok's Worldwide Headquarters in Canton,Massachusetts and begin his new role officially on July 17, 2006. Asuccessor for Uli Becker at the adidas International B.V. will benamed in due course.

Becker has been with the adidas Group for over 16 years. Duringthat time, he held various senior management positions in productmarketing, brand communication, advertising/media and sales on aglobal, regional and local level. Of his time at brand adidas, hespent seven years in Herzogenaurach, Germany, five years in Portland,Oregon and the last four years in Amsterdam, The Netherlands.

Becker succeeds Dennis Baldwin, who has chosen to leave Reebok topursue new professional interests. Since October 2005, Becker andBaldwin co-led the marketing team in the adidas-Reebok integrationprocess.

"We are excited about welcoming Uli into our senior managementteam. Under his global brand marketing leadership, adidas has becomeone of the most coveted global brands with industry-leading productsand award-winning communications," said Paul Harrington, President andCEO of the Reebok brand.

"Strengthening our marketing and brand positioning is acornerstone to our business strategy at Reebok. Uli and his ReebokBrand Marketing team will expand upon and evolve our overall brandmarketing strategy around individuality and authenticity while alsofocusing on our key performance strategic initiatives, which includerunning and our league relationships with the NFL, NHL and MLB,"continued Harrington.

"I would like to thank Dennis for his many contributions toReebok's success, and wish him all the best in his future endeavors,"stated Harrington.