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20.10.2025 14:00:00

Tesla Hits Another Speed Bump as the Brand's Value Tumbles

Brand value can be an extremely valuable asset to companies, but it's also one that's incredibly difficult to put a firm figure on. Consider a company like Tesla (NASDAQ: TSLA), for example. It brought electric vehicles (EVs) into the mainstream, and in the process built its brand image around boldness, futurism, and even luxury-like standards.But 2025 hasn't exactly been kind to Tesla due to a whirlwind of negative developments connected both to the company's products and its CEO, Elon Musk. Just how unkind the past year has been was made clear via a recent brand value report.Corporate metrics like revenue growth, compound annual growth rate, and price-to-earnings ratio are among a seemingly endless list of business-related figures that are fairly straightforward to calculate. It's much more difficult to put a value on a brand image, but Interbrand's Best Global Brands annual report attempts to do just that.Continue readingWeiter zum vollständigen Artikel bei MotleyFool

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