Sensitech Presents with Motorola at Fifth Annual RFID World Conference

BEVERLY, Mass., March 22 /PRNewswire-FirstCall/ -- Sensitech Inc., a global leader in cold chain visibility solutions, was selected to give two presentations with technology partner Motorola, Inc. at the Fifth Annual RFID World Conference, which will be held March 26-28 at the Gaylord Texan Resort in Dallas. Sensitech is a wholly owned subsidiary of Carrier Corp., which is a business unit of United Technologies Corp. .

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Sensitech's first session, scheduled for March 26, will focus on "Driving Measurable Process Improvements with RFID Cold Chain Visibility." Sensitech's vice president of Business Development and New Technologies, Peter J. Maysek, and Motorola's director of RFID Business Development, Tom Racette, will delve into protecting the integrity of perishables and the complexity of supply chain management. They will examine some cold chain management practices, including a Class 4 active RFID monitoring system. They also provide some insight into what is possible with the evolution of Class 3 tags. Areas to be reviewed will include technology, applications, architecture and the business value of data analysis.

The second session, scheduled for March 28, will highlight "RFID in the Cold Chain - Leveraging Cold Chain Visibility." Sensitech's CTO/GM of Cold Chain Visibility Solutions, Rupert Schmidtberg, and Motorola's vice president and general manager of Enterprise Mobility Business (formerly Symbol Technologies), Phil Lazo, will explore the results of using active and passive radio frequency to track and record temperature and location of food and pharmaceutical products as they move through the supply chain. The presentation will discuss how the raw data collected by RFID systems can be aggregated, analyzed and turned into useful, actionable information.

Who: Peter J. Maysek, VP, Business Development & New Technologies, Sensitech Inc. and Tom Racette, Director of Motorola's RFID Business Development

What: RFID World Conference Presentation: Driving Measurable Process Improvements with RFID Cold Chain Visibility

Where: Gaylord Texan Resort, Dallas, Texas When: March 26, 2007 (Monday), 3:30 p.m.

About Peter J. Maysek, vice president, Business Development & New Technologies, Sensitech Inc.

Peter Maysek joined Sensitech as vice president of Business Development and New Technologies in 2004. He is responsible for driving the company's solutions strategy while sourcing, analyzing and closing strategic partnerships, joint ventures, alliances and acquisitions. Recruited to the Business Intelligence Division of Silicon Graphics in 1996, Peter served in a variety of senior business development and marketing roles where he crafted solutions for supply chain intelligence, fraud detection, and healthcare analytics.

Who: Rupert Schmidtberg, CTO/GM of Cold Chain Visibility Solutions, Sensitech Inc. and Phil Lazo, VP & GM, Motorola's Enterprise Mobility Business

What: RFID World Conference Presentation: RFID in the Cold Chin - Leveraging RFID for Improved Supply Chain Metrics

Where: Gaylord Texan Resort, Dallas, Texas When: March 28, 2007 (Wednesday), 10 a.m.

About Rupert Schmidtberg, CTO/GM of Cold Chain Visibility Solutions, Sensitech Inc.

Rupert Schmidtberg has been with Sensitech since January 1998. He is responsible for all aspects of the company's systems development, network and data hosting operations, as well as its initiative to significantly expand its intellectual property position. Rupert is an active member of EPCglobal and is leading Sensitech in its adoption of RFID and related software applications.

For more information about the RFID World conference, please visit Sensitech's Web site, http://www.sensitech.com/ or the RFID World Web site, http://www.shorecliffcommunications.com/RFID07/default.asp?showid=R037&info=2002.

About Sensitech Inc.

As the world's leading provider of cold chain visibility solutions, Sensitech enables global leaders in Food and Pharmaceuticals to track and monitor assets across the supply chain to protect the integrity of temperature-sensitive products. Sensitech is an ISO 9001:2000 company and is based in Beverly, Massachusetts, with offices in Amsterdam, Calgary, Melbourne, Redmond and Santiago as well as service and distribution offices around the world. Sensitech is a unit of Farmington, Conn.-based Carrier Corp., the world's largest provider of heating, air conditioning and refrigeration solutions with operations in 172 countries. Carrier Corp. is part of United Technologies Corp., a Hartford, Conn.-based provider of a broad range of high technology products and support services to the aerospace and building systems industries worldwide. For additional information, please call +1-978-927-7033 or visit http://www.sensitech.com/.