04.02.2008 15:00:00
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Second MetLife Study of the American Dream Shows Individuals Working Harder to Make Ends Meet and Think Economy is Heading in the Wrong Direction, but Still Optimistic
Over the past year, the public’s economic mood
has darkened considerably, with 86% of individuals now reporting that
the U.S. economy is headed in the wrong direction, up from 64% just one
year ago, according to a new study by MetLife. More than nine in ten
individuals (93%) believe that Americans have to work as hard as or
harder than ever just to get by, up from 87%. Yet, an intriguing
dichotomy is emerging. Despite this collective pessimism about the
outlook for the country, the American spirit of personal optimism and
self-reliance is holding strong; 85% of individuals expect their own
financial situation to be about the same or even better this year,
compared to last year.
This is a key finding from MetLife’s second Study
of the American Dream, which reveals that the American dream is
still alive despite growing concerns about rising energy costs,
declining home values and rising levels of personal debt. More than
one-third (37%) of the individuals surveyed believe they have achieved
the American dream – which a majority define
first and foremost as "financial security.”
Over the past year, there has been a significant increase in the number
of Baby Boomers who report that they have achieved the dream –
up 8 percentage points to 40%. Among Americans who have yet to achieve
it, 74% believe that it’s possible to achieve
the American dream in their lifetime, up from 67% last year.
Growing Concern about the Economy, Future Generations
Despite such personal optimism, Americans are deeply concerned on a
collective level about the country’s economic
outlook. Across generations, roughly half (49%) of Americans expect the
economy to be worse in 2008 than it was in 2007. Causing particular
uneasiness are energy costs – cited by 58% of
Americans as a reason the economy is off track, up from 41% last year –
as well as healthcare costs (36%), the national budget deficit (31%),
high personal debt levels (30%) and the outlook for Social Security
(25%). Ninety-three percent are concerned that rising energy prices will
have a negative impact on the American dream over the next 5 - 10 years.
"As traditional safety nets continue to erode
and the cost of daily living expenses rise, Americans are feeling a
collective loss of optimism and control,”
said C. Robert Henrikson, chairman of the board, president and chief
executive officer, MetLife, Inc. "On a
personal level, however, Americans are gearing up to take their finances
into their own hands and believe that they will achieve the American
dream in their lifetime.” A Shifting Burden and Its Effect on Future Generations
Consistent with last year’s finding, roughly
two-thirds (64%) of Americans feel pressure as a result of diminished
confidence in government-sponsored benefits. An equal percentage is
frustrated by shrinking employer-sponsored benefits, which –
due to competitive and cost pressures – are
increasingly shifting to the individual. Slightly more than half of
Americans (52%) believe that they are carrying more financial burdens
for their family than their parents’
generation had to. Nearly three-quarters (72%) of Americans are worried
that the financial burden shift will lessen future generations’
(such as their children’s) ability to lead a
comfortable life. Seventy-four percent of Generation Y workers (18-31
year olds) feel that the bar is constantly rising in terms of satisfying
the basic necessities of life, compared with 65% of workers overall.
Primed for Action: A Three-Pronged Approach
There are several indicators that Americans are gearing up to protect
their own financial futures: 1) their interest in creating their own
personal safety net, 2) their desire for their employer to provide
employee benefits and advice at the workplace, and 3) their level of
engagement with the 2008 Presidential election.
"There is a strong, almost unflappable,
desire to achieve the American dream, which hasn’t
dampened even given today’s economic
realities,” noted Beth Hirschhorn, senior
vice president and chief marketing officer, MetLife. "This
confidence is not necessarily a sign of denial. Rather, we reconcile the
clashing forces of macro pessimism and micro optimism by the fact that
Americans appear primed to take action.” Ready to Create Their Own Personal
Safety Net
In light of uncertainty about traditional social and corporate safety
nets, more than three-quarters (77%) of Americans say they are planning
to build their own personal safety nets to protect their family’s
financial future. Yet, the products that they think should comprise a
personal financial safety net differ by generational cohort. While both
Baby Boomers and GenYers are first and foremost interested in health
insurance that continues through retirement (64% and 57%, respectively),
followed by a retirement savings plan such as a 401(k) (49% and 52%
respectively), Boomers rank income annuities (45%) and long-term care
insurance (31%) next; whereas, GenYers would include life insurance
(38%) followed by income annuities (31%) in their personal safety net.
Counting on the Workplace for
Benefits, Advice
There is an important role that employers can play in helping
individuals create their own safety net: providing access to employee
benefits – even if employees have to fund
most or all of the costs themselves. Across generations, 95% of
individuals believe employee-funded benefits are important. Younger
employees, in particular, are also looking for benefits education and
advice. More than one in four (26%) would like more education from their
employers about the products they should purchase to create their own
personal financial safety nets and one in five workers would like
financial planning in the workplace to help them make sound decisions.
Making Their Vote Count
Finally, Americans are preparing to take political action to keep the
American dream within reach. Three in four Americans believe that the
2008 Presidential election will be more important than past elections –
and roughly the same percentage (71%) believe the election’s
outcome may impact their ability to achieve the dream. Gen Xers and
GenYers are eyeing the election particularly closely, with 75% of each
demographic saying the election’s results
will impact their ability to achieve the American dream.
The most important election issues cited by Americans are the economy
(26%), the war in Iraq (17%) and healthcare (12%). While members of the
Silent Generation are most concerned about the War in Iraq, 80% of all
Americans – and 86% of GenYers –
are concerned that ongoing conflict in Iraq will compromise their
ability to achieve the American dream.
"Across generations, Americans are eager to
take action and make life better for themselves and their families,”
added Hirschhorn. "Their strong sense of
optimism and self-reliance are giving them the confidence they’ll
need to shoulder the burdens that are shifting to them. But,
realistically, to keep the American dream within reach, they’ll
need help from employers, financial advisors and public policymakers.”
From January 4-6, 2008, Strategy First Partners and Penn, Schoen and
Berland Associates conducted 800 online surveys in the United States
among the general population, including the Silent Generation, Baby
Boomers, Generation X and Generation Y. The purpose of the study is to
understand and track Americans’ sense of
financial security and their ability to achieve the American Dream.
MetLife is a subsidiary of MetLife, Inc. (NYSE: MET), a leading provider
of insurance and financial services with operations throughout the
United States and the Latin America, Europe and Asia Pacific regions.
Through its domestic and international subsidiaries and affiliates,
MetLife, Inc. reaches more than 70 million customers around the world
and MetLife is the largest life insurer in the United States (based on
life insurance in-force). The MetLife companies offer life insurance,
annuities, auto and home insurance, retail banking and other financial
services to individuals, as well as group insurance, reinsurance and
retirement & savings products and services to corporations and other
institutions. For more information, please visit www.metlife.com.
*Only those 18 and older in the Generation Y cohort were interviewed for
the study.
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