13.03.2007 11:00:00
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Scripps Television Station Group Selects Inergize Digital Media As The Service Provider for Its Web-based Properties
Clear Channel Communications, Inc. (NYSE:CCU):
Inergize Digital Media, the interactive Web services arm of Clear
Channel Television, today announced that Scripps Television Station
Group, an operating division of the E.W. Scripps Company, has selected
the company to manage nine of its ten Web sites. Effectively
immediately, Inergize Digital Media will handle the technology
integration, and system support functions for this group of stations
that collectively reach 12% of television homes.
"As the lines between traditional media and
the Internet continue to blur, it’s important
to partner with a solutions provider that can meet our evolving needs,”
said Robert Sliva, Vice President and Director of Sales for the Scripps
Television Station Group. "Scripps has built
some of the most recognizable brands in media and entertainment and we’re
excited to partner with Inergize Digital Media to leverage our brand
equity online.” "We’re excited to
partner with Scripps as the service provider for the company’s
Web-based initiatives,” said Jason Gould,
Regional Vice President of Inergize Digital Media. "Inergize
Digital Media’s knowledge of the online and
offline media and entertainment landscape made this partnership a
natural fit.”
As part of its partnership with Scripps Television Station Group,
Inergize Digital Media will be the service provider for the following
Web sites:
KNXV (Phoenix, AZ)
ABC
www.abc15.com
WFTS (Tampa, FL)
ABC
www.abcactionnews.com
WPTV (West Palm Beach)
NBC
www.wptv.com
WMAR (Baltimore, MD)
ABC
www.abc2news.com
WXYZ (Detroit, MI)
ABC
www.wxyz.com
KSHB (Kansas City, MS)
NBC
www.nbcactionnews.com
KMCI (Kansas City, MS)
Indy
www.38thespot.com
WCPO (Cincinnati, OH)
ABC
www.wcpo.com
KJRH (Tulsa, OK)
NBC
www.2worksforyou.com About Inergize Digital Media
Inergize Digital Media operates more than 55 local television-station
Web sites in 33 markets. Originally formed as an in-house development
group at Clear Channel Television, the unit provides local television
stations with systems, technology, sales and marketing strategies to
compete in a digital world. The multi-platform digital management system
provides stations with an integrated solution to distribute content and
serve their local communities and advertisers.
About Clear Channel Television
Clear Channel Television owns or operates 51 stations nationwide,
including 13 stations which are distributed as digital multicast
stations. They serve in 25 markets from coast to coast and are
affiliated with seven national networks, plus a number of independent
stations. Full service news departments operate in 24 markets including
one in Spanish language. CCTV works closely with its partners to bring
excellence in local broadcasting and to promote community involvement.
Clear Channel Television is a division of Clear Channel Communications,
Inc. (NYSE:CCU), a leading global media and entertainment company. More
information on the company can be found at www.clearchannel.com.
About Scripps
The E.W. Scripps Company is a diverse and growing media enterprise with
interests in national cable networks, newspaper publishing, broadcast
television stations, interactive media, and licensing and syndication.
The company’s portfolio of media properties
includes: Scripps Networks, with such brands as HGTV, Food
Network, DIY Network, Fine Living and Great American Country; daily
and community newspapers in 17 markets and the Washington-based
Scripps Media Center, home to the Scripps Howard News Service; 10 broadcast
TV stations, including six ABC-affiliated stations, three NBC
affiliates and one independent; Scripps Interactive Media, including
leading online search and comparison shopping services, Shopzilla and
uSwitch; and United Media, a leading worldwide licensing and
syndication company that is the home of PEANUTS, DILBERT and
approximately 150 other features and comics.
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