Prudential Retirement Names Steven Hart to Lead TPA Channel Management

Hart will be responsible for enhancing distribution opportunitiesand strengthening partnerships with TPAs and advisors who servecorporate clients in the small business market. In addition, Hart willassume responsibility for the organization's recently formed TPAAdvisory Council. He will report directly to David Musto, senior vicepresident and head of the Full-Service Retirement Emerging CorporateSegment for Prudential Retirement.

"Steve's background in developing TPA-focused products, systems,sales and marketing tools, along with his active involvement inindustry organizations, like NIPA and ASPPA, provide a broadperspective on how best we can work with and address the needs of ourTPA partners and their clients. In the coming months, Steve willaccelerate the implementation of our TPA-channel strategy and begin towork with our TPA Advisory Council members to develop a platform forour future growth within our small business market segment," saidMusto. "In addition, the creation of this role underscoresPrudential's commitment to building leading retirement plan solutionsfor our TPA partners and the small business market more broadly."

Hart joins Prudential from Automatic Data Processing (ADP), wherehe most recently served as national sales director for TPA programs,and was instrumental in developing and managing product anddistribution programs, and in providing input into systemsdevelopment, to support the company's TPA distribution channel. Priorto that, he served in various TPA sales leadership and accountmanagement roles with MetLife, Zurich Scudder, and Universal Pensions,Inc.

Hart is currently National Board president of the NationalInstitute of Pension Administrators (NIPA), and an active member ofthe American Society of Pension Professionals & Actuaries (ASPPA). Hehas a bachelor's degree in communications from Clarke College. Inaddition, he is a Certified Retirement Services Professional (CRSP),and holds NASD Series 6, 7 and 63 licenses and a General Life (GL)license.

Prudential Retirement delivers retirement plan solutions forpublic, private, and non-profit organizations. Services includestate-of-the-art recordkeeping, administration, investment management,comprehensive employee investment education and communications, andtrustee services. With over 80 years of retirement experience,Prudential Retirement meets the needs of approximately two milliondefined contribution participants and more than one million definedbenefit annuitants and participants. Prudential Retirement has $132billion in retirement account values as of June 30, 2005.

Prudential Financial companies, with approximately $511 billion intotal assets under management as of June 30, 2005, serve individualand institutional customers worldwide and include The PrudentialInsurance Company of America, one of the largest life insurancecompanies in the United States. These companies offer a variety ofproducts and services, including life insurance, mutual funds,annuities, pension and retirement related services and administration,asset management, securities brokerage, banking and trust services,real estate brokerage franchises and relocation services. For moreinformation, visit www.prudential.com.