21.12.2005 18:18:00

Nearly 150 Million Still Shopping on Christmas Eve; 130,000 Best Buy Blue Shirts Ready to Help Hurried Shoppers Find Perfect Consumer Electronics Gifts

The countdown is on! With the holiday now just daysaway, consumers are hitting the stores on frantic missions to find theperfect gifts. A recent survey conducted by Best Buy indicated as manyas two out of three consumers still shop the week before Christmas andnearly half still shop on Christmas Eve. With consumer electronics oneveryone's wish lists this year, 'last-minute' does not have to mean'less personal.'

"Consumers have a lot on their minds this time of year, butshopping doesn't have to add to their stress," said Best Buy BlueShirt Tracey Malone. "There are more than 130,000 Blue Shirts in ourstores helping shoppers make great gift selections in minutes andpointing out the services and accessories that complete any gift."

Accessories and Services Complete Any Gift

Best Buy's recent survey found that nearly three in 10 consumerssay would rather receive services or accessories than a new gift.Accessories not only allow friends and family to get the most out oftheir technology, but are also easy to shop for and unlikely to sellout. What's more, there's a cool, new accessory for almost every hotproduct on the market.
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Hot Products Cool Accessories
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Satellite radio, MP3 players Satellite radio subscriptions,
digital music subscriptions, car
and home docking kits, mobile
electronics installation services
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Flat panel TVs Sound systems, home theater
installation support, source
cables, remote control training
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Digital cameras Photo printers, Best Buy
imagelab(TM) online photo
processing, Init carrying cases,
scrapbooking software, Geek Squad
training
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Gaming systems Wireless controllers and headsets,
the latest games, wireless network
adaptors, remote controls and
additional cables
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Best Buy also offers a variety of top-shelf services, includingthe following:

-- High-speed Internet access

-- High-speed and cellular phone service

-- Digital music subscriptions

-- Digital cable

-- Geek Squad troubleshooting

-- Best Buy imagelab online photo processing

Available both in-store and online, these services make greatgifts whether given with other consumer electronics or as the giftsthemselves. No matter how last-minute the purchase, services ensurethat friends and family will enjoy their gifts as soon and asseamlessly as possible.

Gift Cards: The Tried and True Last-Minute Solution

According to the National Retail Federation (NRF), gift cardspending will increase an nearly seven percent this year over 2004with more than three quarters (76 percent) of consumers planning topurchase a gift card and more than half (52 percent) hoping to receiveone this year. A pioneer in gift card retailing, Best Buy gift cardscome in a variety of festive holiday designs and are among the mostuser-friendly on the market. And with so many popular gifts in shortsupply this year, gift cards make great gift alternatives. A gift cardpaired with a few, new games, for example, is a creative, reassuringway to give an enthusiastic gamer an Xbox 360.

For the 11th Hour Shopper

For the time-starved or the procrastinator, most productsavailable on www.bestbuy.com can be purchased as late as 11 a.m. ESTon Dec. 22 and still arrive in time for the holiday, and many onlineorders made before 3 p.m. (local time) on Christmas Eve can be pickedup in-store in the customer service department for expeditedcheck-out. In fact, only Best Buy offers in-store pick-up on music,movies and video games (Limited to in-store stock. See detailsonline).

Stocking Stuffers

CDs, DVDs and video games once again top consumers' wish liststhis year(a) and are easy to both select and wrap on-the-go. Best Buyfeatures a wide selection to choose from, including around 3,000 movietitles; a special section dedicated to television series boxed sets;an extensive selection of music DVDs, including the exclusive Usher"Truth Tour" DVD; around 12,000 CD titles, and a wide selection ofNintendo, PlayStation 2, PSP and Xbox 360 video games.

About the Best Buy Survey

Best Buy commissioned a study to collect information about howU.S. consumers view holiday shopping and gift-giving. The survey,conducted by Impulse Research Corporation, polled a random sample of1,695 U.S. consumers. All are members of the CyberPulse(TM) AdvisoryPanel. The Advisory Panel has been carefully selected to closely matchU.S. population demographics. The study has a margin of error of +/-2.5 percent. The holiday survey also includes internal Best Buyinsights, based on further consumer research.

About the NRF Survey

The NRF 2005 Holiday Consumer Intentions and Actions Survey wasdesigned to gauge consumer behavior and shopping trends related to thewinter holidays. The survey, which polled 7,128 consumers, wasconducted for NRF by BIGresearch from November 2 - November 9, 2005.The consumer poll has a margin of error of plus or minus 1.0 percent.

About Best Buy Co., Inc.

Best Buy Co., Inc. (NYSE:BBY) is an innovative Fortune 100 growthcompany that continually strives to create superior customerexperiences. Through more than 870 retail stores across the UnitedStates and in Canada, our employees connect customers with technologyand entertainment products and services that make life easier and morefun. We sell consumer electronics, home-office products, entertainmentsoftware, appliances and related services. A Minneapolis-basedcompany, our operations include: Best Buy (BestBuy.com andBestBuyCanada.ca), Future Shop (FutureShop.ca), Geek Squad(GeekSquad.com) and Magnolia Audio Video (Magnoliaav.com). We supportour communities through employee volunteerism and grants from The BestBuy Children's Foundation.

(a) According to The NRF 2005 Holiday Consumer Intentions andActions Survey

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