Jimmy Dean Makes Breakfast More Convenient; Introduces New Breakfast Bowls

Jimmy Dean (www.jimmydean.com), America’s favorite choice for breakfast, today announced the launch of Jimmy Dean Breakfast Bowls. Available in three great tasting varieties – Sausage & Egg, Bacon & Egg and Pancakes & Sausage Links – each Jimmy Dean Breakfast Bowl comes in a microwave-ready bowl that can be prepared in two to three minutes. Jimmy Dean Breakfast Bowls are a convenient breakfast solution for the whole family. Every Jimmy Dean Breakfast Bowl is made with the highest quality ingredients: Sausage Breakfast Bowls contain real scrambled eggs, diced russet potatoes, Jimmy Dean sausage and cheddar cheese Bacon Breakfast Bowls contain real scrambled eggs, diced russet potatoes, Jimmy Dean bacon and cheddar cheese Pancakes & Sausage Links Breakfast Bowls contain pancakes, Jimmy Dean sausage links and syrup "Our Jimmy Dean Breakfast Bowls have everything that you love for breakfast in a quick and convenient package, without any mess or dirty dishes,” said Jim Ruehlmann, vice president, Jimmy Dean. "They contain the finest ingredients and deliver the great flavor that our consumers expect from Jimmy Dean, and are available in several varieties that are sure to please any breakfast lover.” The launch of Jimmy Dean Breakfast Bowls will also be supported in the brand’s national advertising campaign featuring breakfast enthusiast "The Sun,” and his friends "The Moon” and "The Cloud.” The Breakfast Bowls are featured in two TV spots: "Eclipse” (:30) features "The Sun” and "The Moon” participating in an eclipse while showcasing the brand’s new line of microwaveable Jimmy Dean Breakfast Bowls. "Cold and Wet” (:30) brings us "The Cloud,” miserable as usual, having cold cereal and milk for breakfast while, "The Sun” looks forward to another great day as he happily microwaves a Jimmy Dean Breakfast Bowl. Jimmy Dean Breakfast Bowls can be purchased in the frozen breakfast section at grocery stores across the country. About Jimmy Dean Jimmy Dean is America’s number one breakfast sausage. Since 1969, the brand has ensured quality in every plate of Jimmy Dean goodness that families can sit down to enjoy. Jimmy Dean’s full line of breakfast sausage, bacon and sandwiches gives families that delicious, home-cooked flavor. Jimmy Dean Fresh Pork Sausage Rolls, Links, Omelets, Skillets and Patties boast a full flavor and top quality ingredients guaranteed to make any meal the best. About Sara Lee Food & Beverage Sara Lee Food & Beverage is the North American retail food division of Sara Lee Corporation (NYSE:SLE). Based in Downers Grove, Ill., Sara Lee Food & Beverage develops and markets many of the world’s favorite high-quality baked goods, packaged meats and coffee. Leading brands and products include Sara Lee fresh breads, frozen desserts and deli meats, Hillshire Farm lunch meats, Jimmy Dean sausage and breakfast foods, Ball Park franks and the Senseo single-serve premium coffee system.