NASDAQ 100
12.05.2008 12:00:00
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In Tough Economic Times Small Investments Can Deliver Big Career Gains
In today’s economic climate, U.S. workers
believe that small-ticket items, including stylish notebooks and file
folders, are the secret to increased productivity, recognition and
success - more so than dressing in flashy business attire. According to
the M by Staples™ national survey, more than
half (55 percent) of workers reported that having stylish office
supplies gets them noticed in the workplace. In addition, 81 percent of
respondents indicated an increase in productivity when they are more
organized and carry business tools that allow them to showcase their
personality and make a statement (53 percent). Further, more than
one-third of respondents believe having stylish office supplies is
likely to lead to promotions and opportunities for advancement.
"In developing the M by Staples collection, we
spent years researching how business people interact with and depend on
their office supplies for confidence and inspiration, and this survey
further validates our findings,” said Petter
Knutrud, senior vice president of merchandising for Staples. "Not
only do stylish supplies increase productivity and success in the
workplace, they are a smart investment at a great value that will get
you noticed - far more than a new pair of designer shoes.”
The survey was conducted in association with the official launch of the
new M by StaplesTM
collection of high-end journals, notebooks, file folders, stationery,
and business essentials such as binder clips, magnets and push pins (see
related release, "Staples
Unveils the M by Staples Brand to Inspire Creativity and Style in the
Workplace,” May 12, 2008). Other findings
include:
When asked what is noticed first in business meetings, 82 percent of
respondents first notice an office supply item such as a stylish
journal, chic notebook, file folders, and pens, versus someone’s
shoes (18 percent).
While U.S. workers agree that success is a matter of hard work (92
percent), a vast majority agree that success is also linked to
perceptions created in the workplace (76 percent).
More than half (51 percent) of U.S. workers believe dressing in
business attire has no affect on their level of productivity.
Sixty-one percent of respondents want to break out of the mundane and
personalize their workplace so that it showcases their unique style.
Nearly half of U.S. workers (46 percent) would nominate their company
for an "Office Supplies Extreme Makeover.”
Seventy-four percent agreed that how their workspace is maintained
reveals a lot about them and their personality, while 69 percent of
respondents form their opinion of co-workers based on how they
maintain their space.
Seventy-eight percent report that either they or someone else in their
workplace is an "Organizilla” – someone who is organized and who insists
on having their workspace in a systematic order.
U.S. workers are willing to spend personal money on their own supplies
that reflect their unique style. On average, workers spend $90.14 per
year on office supplies. Interestingly, men are likely to spend more
money ($134.00 per year) than women ($101.00 per year) on these
products.
About the M by Staples U.S. Worker Survey
The M by Staples U.S. Worker Survey was conducted by MarketTools, Inc.
which polled 1,070 working Adults, age 18 and over in the U.S. via an
online survey conducted from March 26-31, 2008. All participants were
employed and had their own dedicated workspace. The overall margin or
error is ± 3%.
About M by Staples
M by Staples stands for "My Style. My Way.”
Set apart from traditional office supply offerings, the new collection
includes features like soft genuine leather, gold-gilded journal edges,
quality craftsmanship, elegant designs, and sophisticated colors and
patterns to allow greater self-expression in the workplace. Staples
brand products are already known for great quality at prices customers
love. The M by Staples brand expands on this with products that stand
out with style, personality and unexpected details. To locate M by
Staples products at Staples stores, see what’s
new in the collection, or download stationery templates, visit www.mbystaples.com.
About Staples
Staples, Inc. invented the office superstore concept in 1986 and today
is the world's largest office products company. With 76,000 talented
associates, the company is committed to making it easy to buy a wide
range of office products, including supplies, technology, furniture, and
business services. With 2007 sales of $19.4 billion, Staples serves
consumers and businesses ranging from home-based businesses to Fortune
500 companies in 22 countries throughout North and South America, Europe
and Asia. Headquartered outside of Boston, Staples operates more than
2,000 office superstores and also serves its customers through mail
order catalog, e-commerce and contract businesses. More information is
available at www.staples.com.
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