Echometrix Invited to Showcase its SMS Technology Platform and Participates at the 2010 Mobile Marketing Association Forum

Echometrix, Inc. (OTCBB: EHMI - News), a leader in online and mobile family safety technology, announced the Company has been invited to participate in the 2010 Mobile Marketing Association (MMA) Forum in Los Angeles, which is being held on Wednesday, November 17^th at the Beverly Hilton. The 2010 Mobile Marketing Forum (MMA) is the ideal event for key mobile industry leaders to gain valuable insight and network with mobile carriers, brands, agencies and retailers. More specifically, Echometrix will be presenting its breakthrough SafeText™ parental management solution within the MMA’s Mobile Experience Lab. The lab venue is an interactive means for executives within the mobile industry to hear from the industry’s technology leaders, to experience innovation firsthand, and to consider new concepts for their integrated marketing strategies.

"Participating in the 2010 Mobile Marketing Forum is an opportunity for Echometrix and our partner, The AmberWatch Foundation, to showcase our AmberWatch SafeText™ product offering,” says Kyle Crawford, Vice President – Business Development and Product Marketing. "Being chosen to participate in the Mobile Marketing Forum’s Mobile Experience Lab speaks volumes for our innovation and the need for such a consumer solution.”

Joining Echometrix at the Forum is the AmberWatch Foundation – a leading advocate for child safety. "The AmberWatch Foundation chose the best technology partner to power AmberWatch SafeText. The Echometrix solution is a timely offering. Parents want better controls to manage their children’s text messaging activities. AmberWatch SafeText is that solution,” says Keith Jarrett, Chairman & CEO AmberWatch Foundation.

The SafeText parental management solution offered by Echometrix, is the first carrier-grade, network-based, safe-texting solution for the mobile marketplace. Unlike downloadable applications that are susceptible to tampering or interruption, the SafeText parental management solution is highly reliable because it is network based. It’s always on, always monitoring for unsafe or inappropriate texting. Parents are provided with real-time alerts to keep kids safe. It is simple to set up and activate – no downloads required.

Key Feature Highlights;

• Network-based Technology – ensures reliability and delivery of messages

• White Label Offering – turn-key carrier solution with large revenue opportunity

• Powerful Cause Marketing – association with AmberWatch Foundation co-branding and family focus

• SmartText Technology – complete auto-analysis of text conversations

• Comprehensive Dictionary – including extensive library of words, phrases and slang

• Full Text History – provides unlimited access to SMS content

• Fully Compatible – all handsets, devices and privacy regulatory compliance

For more information on AmberWatch SafeText please visit http://www.echometrix.com/

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

About AmberWatch Foundation

The AmberWatch Foundation, a 501(c)(3) charity, works to keep children safe from abduction and molestation by providing educational programs and tools. For more information, visit http://www.amberwatchfoundation.org/ and http://www.amberwatchlookout.com/.

About Echometrix

Echometrix, Inc. is a software development company that maintains core technology that analyzes digital data streams. Through FamilySafe, Inc., a wholly owned subsidiary, the Company operates FamilySafe Parental Controls. Our software solutions are intended to protect children from dangers on the Internet and the world of mobile texting. Our products have been engineered to monitor, block and alert parents the moment a child encounters inappropriate material from any Internet or mobile related source.

For more information, visit http://www.echometrix.com/.