Down 23% This Year, Is It Finally Time to Buy Nike Stock?

Nike (NYSE: NKE) is the largest athletic apparel company in the world, by far. But it's been experiencing severe setbacks over the past few years, and its stock price reflects that. It's down 23% this year alone, and down 67% from its all-time highs.Is this an exciting opportunity to buy on the dip, or a struggling company to avoid?Nike has a compelling branding position as the leader in its industry. It's a premium label that appeals to a mass audience. In general, that means it gets sales from a broad spectrum of shoppers, leading to incredibly strong results and an unmatched brand name. However, that means it also takes a harder hit when there's macroeconomic volatility -- it loses the mass consumers who can't afford its products without some strain.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool