AMD Unveils Digital Media Vision to Deliver Enhanced Entertainment Experiences

AMD (NYSE:AMD) today unveiled its vision to apply the power andflexibility of the PC to enable enhanced digital entertainmentexperiences on all the screens in peoples' lives. As part of thisvision, AMD plans to extend the professional AMD LIVE! brand tofull-featured consumer multimedia desktop and notebook PCs expected tobe delivered in mid-2006. True to AMD's customer-centric approach, AMDLIVE! is meant for innovative, complementary, industry-friendlysolutions that enhance the consumer electronics and broadcast devicesalready accepted and used by consumers today. AMD LIVE! experiencesshould offer users the ability to seamlessly connect, store,distribute, access and enjoy digital media content in multiple roomsthroughout their home and even take it with them to enjoy on the go,virtually anytime, anywhere.

"AMD wants to change the way consumers experience digitalentertainment in their home and on the go," said Iain Morris, seniorvice president, Digital Consumer Media and Pervasive Computing, AMD."Our vision for digital media is grounded in leveraging the strengthand flexibility of the PC to empower consumers to enhance theirentertainment experiences with personal, interactive applications, allwithout disrupting users' TV viewing experience."

AMD expects AMD LIVE! experiences to be at the forefront of thedigital media evolution, powered by award-winning AMD Athlon(TM) 64 X2dual-core processors for desktop PCs, as well as AMD dual-core mobileprocessors for notebook PCs. Powered by AMD64 technology and based onopen standards, AMD LIVE! branded desktop and notebook PCs shoulddeliver compelling digital entertainment solutions, driving theconvergence of home entertainment and computing. With its distinctcapability to store, access, and manage many forms of valued digitalcontent, the extended PC can provide unmatched choice, control andlevels of personalization.

Building on the tremendous success AMD has achieved with MediaCenter PCs, upcoming AMD LIVE! branded desktop and notebooks PCs withMicrosoft Windows XP Media Center Edition 2005 and the forthcomingWindows Vista operating system will help provide great entertainmentexperiences for consumers.

"We're excited about AMD's recent momentum with Windows XP MediaCenter Edition 2005," said Mike Sievert, corporate vice president ofWindows Product Management and Marketing at Microsoft Corp. "Consumersare responding to the combination of powerful AMD64 technology, MediaCenter PCs and the Xbox 360 system, enabling them to enjoy digitalentertainment throughout their homes, and this will help to pave theway for the success of AMD LIVE!."

AMD LIVE! will help transform consumer entertainment from "2 foot"PC interactive experiences into true "10 foot" extended PCentertainment experiences. With an AMD LIVE! branded desktop ornotebook PC, consumers should be able to extend their PC to streammusic through their entertainment center, view and share photos on theTV, burn recorded TV shows, videos, music and pictures to a DVD or CD,or transfer this same content to a notebook, MP3, portable mediaplayer or PDA.

"As digital content proliferates, consumers are looking for newways to access and share the ever-growing experiences digital mediahas to offer," said Hank Adams, CEO, Sportvision, Inc. "Sportvisionand AMD share the common goal of enhancing multimedia experiences forconsumers, accomplished through the development of innovativeapplications that deliver unique, interactive and customized content."

Sportvision is the multiple Emmy Award-winning leader of sportsmedia technology who invented the Yellow 1st and Ten(TM) Line infootball, the K-zone in baseball and many other technologicalenhancements for the world of sports.

"Content that transforms television viewing from a passive, linearexperience to an on-demand, compelling entertainment experience issynergistic to the overall viewing experience for consumers," saidDanielle Levitas, vice president of Consumer and Broadband Markets forIDC. "A vision that does not set out to challenge entrenched consumerbehavior or the existing ecosystem can offer consumers an innovative,non-disruptive home entertainment solution."

Created in 2004, the AMD LIVE! brand has promoted top film,broadcast, and music professional artists using AMD64 technology. AMDLIVE! is rooted in the adoption of AMD64 technology by theprofessional creative community, lifting technology barriers that oncestunted artistic expression. Removing limits to creativity andproviding audiences with an uncompromising playback experienceanytime, anywhere has been the dream of content creators since theearly days of cinema and television. AMD has worked with thiscommunity to evolve the renaissance of digital content creationproviding powerful AMD64 technology to everyone from top professionalsto the budding artist creating rich, immersive content at the speed ofinspiration.

AMD LIVE! Supported by Top Digital Content Creators

In conjunction with today's announcement, AMD is launching a newAMD LIVE! website in collaboration with Microsoft. Available atwww.amd.com/amdlive, the site features top artists and producers whohave experienced creative breakthroughs using AMD64 technology andWindows XP Professional software. Digital content creators can benefitfrom what top innovators are saying about solutions based on AMD64technology and Microsoft software.

"I've always felt like I've been wagging the tail of the bigtechnology dog, to see what I could get it to do," said RobertRodriguez, director of Sin City. "Since I started using AMD64technology, the technology is now wagging me, to see what I can dowith it. AMD LIVE! fulfills the final dream by delivering the goods asoriginally imagined by the artist."

Industry Leaders Support AMD Digital Media Ecosystem Vision

AMD and STMicroelectronics (ST) today announced (see separaterelease) their commitment to bring immersive, new entertainmentexperiences to the TV through a network-connected set-top boxreference design. In addition, industry leaders across the ecosystemincluding Alienware, ATI Technologies, Broadcom, Motorola, Nero Inc.,NVIDIA, and VIA Technologies, are stating support for AMD's digitalmedia vision.

"Alienware is committed to delivering relevant devices andservices that help customers make the most of today's digitallifestyle," said Frank Azor, senior vice president and generalmanager, Alienware Worldwide Product Group. "By working with companieslike AMD to deliver on the vision of providing digital content throughthe heart of the home, the TV, solutions like AMD LIVE! can helpempower consumers to control their current and future experiences, andin doing so, delivering the experience they want."

"As a leading digital media silicon provider to consumerelectronics manufacturers, ATI is uniquely qualified to be a majorstakeholder in AMD LIVE! solutions," said Rick Bergman, senior vicepresident, PC Business Unit, ATI Technologies. "ATI understands thenuances necessary to create visually compelling solutions for PCgames, home theater and multimedia PCs, digital TVs, game consoles,multimedia handsets, and even more. ATI will help enhance the AMDLIVE! brand based on proven expertise delivering exciting consumerexperiences."

"The vision for AMD LIVE! further extends AMD's market position inthe 64-bit processor arena," said Wei-Ai Tai, director of marketingfor Broadcom's I/O Chipset Line of Business. "True to AMD'scustomer-centric approach, AMD LIVE! is an innovative solutiondesigned to enhance the digital consumer experience."

"As a leading manufacturer of digital video set-tops, Motorolabelieves a rich, seamless consumer experience in and around the homecan only happen when different devices are connected andinteroperable," said Ray Bontempi, vice president, Home MobilitySolutions, Motorola Connected Home Business. "We applaud and supportAMD's strategy for making it easier for content producers,manufacturers, and consumers to create connections between theirdevices."

"We are pleased to support AMD LIVE! as it is designed to create afriendly environment for users to expand the way they experiencedigital content," said John Tafoya, vice president of BusinessDevelopment, Nero Inc. "Nero products are designed to bring the mostout of their consumer devices and their digital content. Over theyears, Nero has established its software products throughout the worldas the premier brand for consumers. With Nero's most recent product,Nero 7 Ultra Edition, consumers can create, share, backup and enjoycontent throughout their home in both the 2ft and 10ft environments."

"The demand for digital devices that stream, record, play andstore digital content is at an all time high, and with AMD's vision,AMD LIVE! can help enable enhanced digital entertainment experiences,"said Drew Henry, general manager of MCP products at NVIDIA. "NVIDIA isexcited about the opportunity that AMD LIVE! presents us. Byleveraging our expertise in graphics, video and connectivitytechnology on different devices throughout the home, NVIDIA and AMDhave a unique opportunity to provide a wider variety of innovativedevices, content, and software than ever before."

"AMD LIVE! is an exciting vision for users to extend the power andflexibility of the PC to the living room and beyond, changing the wayconsumers experience the ever expanding world of digitalentertainment," said Chewei Lin, vice president of Product Marketing,VIA Technologies, Inc. "To enable a best of breed solution, VIA isvery pleased to support AMD LIVE! with our extensive range of siliconsolutions that, together with the high performance line of AMDprocessors, form ideal platforms to deliver high definition multimediaexperiences."

About AMD

Advanced Micro Devices (NYSE: AMD) is a leading global provider ofinnovative microprocessor solutions for computing, communications andconsumer electronics markets. Founded in 1969, AMD is dedicated todelivering superior computing solutions based on customer needs thatempower users worldwide. For more information visit www.amd.com.

(C) 2006 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, AMDAthlon, and combinations thereof, are trademarks of Advanced MicroDevices, Inc. Microsoft and Windows are registered trademarks ofMicrosoft Corporation in the U.S. and/or other jurisdictions. Othernames are for informational purposes only and may be trademarks oftheir respective owners.