AMD Launches ATI Radeon(TM) HD 4830 Graphics Card for Cutting-Edge DirectX(R) 10.1 Game Play at less than USD$150

AMD (NYSE: AMD) today introduced the ATI Radeon™ HD 4830 graphics card, raising the performance bar for graphics cards priced at less than $150 (USD) ¹ and presenting gamers with even more affordable access to award-winning ATI Radeon™ HD 4800 series performance. Like all ATI Radeon™ HD 4800 series products, the new offering delivers class-leading game performance¹ and superior HD multimedia capabilities, as well as support for the latest DirectX® 10.1 games soon to be released for the holiday season.

"The ATI Radeon HD 4830 graphics card is another example of how AMD’s scalable design strategy is paying off,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. "With a single chip we have been able to quickly and efficiently bring to market graphics card designs ranging from below $150 through $549 SEP, with leading performance in every segment. The ATI Radeon HD 4830 continues that great trend, providing tremendous value to gamers for less than $150.”

"The $100-$150 graphics card price band represents the ‘sweet spot’ of the desktop PC graphics market where the consumer gets the most graphics performance per Dollar spent,” said Dean McCarron, founder and principal, Mercury Research. "This is where the latest graphics technologies reach the mainstream PC audience, and this is the level that most PC games target.”

Resetting the performance bar below $150

The ATI Radeon™ HD 4830 graphics card delivers outstanding value to gamers. With the launch of this card, even the most intimidating games that were previously unplayable on a graphics card selling for less than $150 can now be enjoyed at playable frame rates, even when using image enhancements such as anti-aliasing and anisotropic filtering.² For those gamers looking to get even more performance out of their gaming rigs, ATI Radeon™ HD 4830 cards support ATI CrossFireX™ technology allowing gamers to combine as many as four cards in one PC.³

Phenomenal HD multimedia experience

More than just a gaming card, the ATI Radeon HD 4830 offers up exceptional HD multimedia performance as well. All ATI Radeon HD 4800 series cards allow users to enjoy HD digital content⁴ with uncompromising visual fidelity while helping to enhance the definition and clarity of lower resolution visual media. AMD’s second generation Unified Video Decoder (UVD 2.0) ensures users experience smooth HD video playback, and sharp, crisp images and vibrant colors through ATI Avivo™ HD technology. Combined with capabilities like picture-in-picture, and support for the latest HD audio technologies like 7.1 surround sound, the ATI Radeon HD 4830 graphics card serves up an impressive cinema-quality home entertainment experience.

Ecosystem support

The ATI Radeon HD 4830 graphics card is supported by a dozen add-in-board companies offering custom designs of the products. Partners include ASUS, Club 3D, Diamond Multimedia, Force3D, GECUBE, GIGABYTE, HIS (Hightech Information Systems), Jetway, MSI, Palit Multimedia, PowerColor, SAPPHIRE Technology and VisionTek. It is expected to be available immediately.

For more information about both products, visit http://www.amd.com/newsroom.

1. The ATI Radeon HD 4830 graphics card is priced at USD $150 and under, and the Nvidia GeForce 9800 GT is listed at ~ USD $149 based on Newegg.com prices as of October 14, 2008. The ATI Radeon HD 4830 delivers better game performance than the Nvidia GeForce 9800 GT in Call of Duty 4 1920x1200 4xAA+AF, Devil May Cry 4 1920x1200 4xAA+AF, ET: Quake Wars 1920x1200 4xAA+AF, Crysis (DX10) 1920x1200 2xAA+AF High Quality Mode, Half-Life 2: Episode 2 1920x1200 8xAA+AF, and Company of Heroes (DX10) 1920x1200 8xAA+AF. Comparisons based on AMD internal testing using Intel Core 2 Extreme QX9650 processor, ASUS P5E motherboard, 4GB DDR2-800 memory (timings: 5-5-5-18), Windows Vista® Ultimate 64bit, and ATI display driver 8.53-RC3, or Nvidia display driver 177.79.

2. AMD defines a playable game experience as one where the frame rate is greater or equal to 30 frames per second. Comparisons based on AMD internal testing using Intel Core 2 Extreme QX9650 processor, ASUS P5E motherboard, 4GB DDR2-800 memory (timings: 5-5-5-18), Windows Vista® Ultimate 64bit, and ATI display driver 8.53-RC3, or Nvidia display driver 177.79; AMD Graphics: ATI Radeon™ HD 4830 512MB GDDR3 vs. Nvidia GeForce 9800 GT 512MB GDDR3. In games including Devil May Cry 4 1920x1200 8xAA+AF, Company of Heroes (DX10) 1920x1200 8xAA+AF, and ET: Quake Wars 2560x1600 4xAA+AF, the ATI Radeon HD 4830 card delivers > 30 frames per second compared to the Nvidia GeForce 9800 GT that delivers < 30 frames per second.

3. ATI CrossFireX™ Technology requires an ATI CrossFireX™ Ready motherboard and may require a specialized power supply.

4. HD monitor required.

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

©2008, Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the ATI logo, Avivo, CrossFireX, Radeon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.