06.07.2007 14:00:00
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Aflac Becomes NASCAR's Official Supplemental Insurance Partner
COLUMBUS, Ga., July 6 /PRNewswire/ -- Aflac Incorporated today announced that it will partner with NASCAR through the 2010 season and become the sanctioning body's exclusive supplemental insurance sponsor. Aflac's sponsorship of NASCAR comes on the heels of the insurer's recent partnership with Roush Fenway Racing to sponsor its drivers in four NASCAR NEXTEL Cup races and four NASCAR Busch Series races.
"Aflac is excited to expand its venture into the motorsports arena through its sponsorship with NASCAR," said Paul S. Amos II, president, Aflac; COO, U.S. Operations. "As the cornerstone of Aflac Racing, our association with NASCAR will help us reach more consumers and businesses by bringing the Aflac brand closer to racing fans across the country."
"NASCAR's strategy is to partner with best-of-class, blue-chip companies that make the most of our sport's unparalleled marketing platform," said Jim O'Connell, Vice President of Corporate Marketing at NASCAR. "Aflac is a leader in supplemental insurance and knows how to reach consumers with breakthrough advertising and marketing. We're very pleased to welcome the company to the NASCAR family of official partners."
Aflac's Senior Vice President and Chief Marketing Officer, Jeff Herbert added: "With our recent sponsorship of Roush Fenway Racing and now our new partnership with NASCAR, sports marketing will become an integral business strategy for Aflac allowing us to maximize the excitement surrounding motorsports. It is a chance to activate innovative marketing and promotional events that fans of both racing and the Aflac Duck can enjoy."
On July 6, Carl Edwards will drive the No. 60 Aflac Ford in the Winn-Dixie 250 at Daytona International Speedway (ESPN2 7:30 p.m.) as part of the Rousch Fenway Racing sponsorship. Currently, Edwards leads in the NASCAR Busch Series and ranks seventh in the NASCAR NEXTEL Cup series championship points standings. Greg Biffle drove the No. 16 Aflac Ford for its debut at the NEXTEL Cup race on July 1.
For more information on Aflac Racing, including the race schedule, car paint schemes, latest news and driver bios, visit http://www.aflacracing.com/.
Upcoming Races: Carl Edwards - No. 60 Aflac Ford, Busch Series * July 6, Daytona International Speedway Greg Biffle - No. 16 Aflac Ford, NASCAR NEXTEL Cup Series * July 15, USG Sheetrock 400, Chicagoland Speedway (TNT, 3 p.m.) * Sept. 2, NASCAR NEXTEL Cup Series 500, California Speedway (ESPN, 7 p.m.) * Sept. 30, Kansas 400, Kansas Speedway ABC, 1 p.m.) Matt Kenseth - No. 17 Aflac Ford, NASCAR Busch Series * Aug. 11, Zippo 200, Watkins Glen International (ESPN, 3 p.m.) Jamie McMurray - No. 26 Aflac Ford, NASCAR Busch Series * Aug. 24, Food City 250, Bristol Motor Speedway (ESPN2, 7:30 p.m.) * Sept. 7, Emerson Radio 250, Richmond International Raceway (ESPN2, 7:30 p.m.) About Aflac
For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Our insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for seven consecutive years and in Fortune magazine's list of the 100 Best Companies to Work For in America for nine consecutive years. Aflac has also been recognized three times by both Fortune magazine's listing of the Top 50 Employers for Minorities and Working Mother magazine's listing of the 100 Best Companies for Working Mothers. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the #1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular-season sport on television with broadcasts in over 150 countries, and has 75 million fans who purchase over $2 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series and the NASCAR Craftsman Truck Series) as well as eight regional series and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 38 states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in Bentonville (Ark.), Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO) Media Contacts: Mechell Clark Andrew Giangola Aflac Incorporated NASCAR 706-243-8004 212-326-1880 meclark@aflac.com agiangola@nascar.com
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