Adobe To Buy TubeMogul For Approx. $540 Mln - Quick Facts

(RTTNews) - Adobe (ADBE) announced a definitive agreement to acquire TubeMogul (TUBE) for approximately $540 million net of debt and cash. Adobe will commence a cash tender offer to acquire all of the outstanding common stock of TubeMogul for $14 per share. Adobe believes the acquisition of TubeMogul will be neutral to non-GAAP earnings in fiscal 2017.

TubeMogul is a leader in video advertising, with a single platform that enables brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and TVs. It is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.

Adobe said the acquisition of TubeMogul further strengthens the company's leadership in digital marketing and advertising technology. The addition of TubeMogul will enable Adobe's customers to maximize their video advertising investments across desktop, mobile, streaming devices and TV. TubeMogul's video advertising platform, combined with Adobe Marketing Cloud, will give customers access to first-party data and measurement capabilities from Adobe Audience Manager and Adobe Analytics respectively.