Yoplait, the Susan G. Komen Breast Cancer Foundation and Self Magazine Team up to Find 25 Individuals Making Strides in the Fight against Breast Cancer

Between September 18 and November 6, individuals can visitwww.yoplait.com to nominate a friend, family member, neighbor,co-worker or themselves for the opportunity to be selected as one ofup to 25 Yoplait Champions. Yoplait will donate $1,000, on behalf ofeach Champion, to the charity of each Champion's choice, totaling upto $25,000.

Champions must demonstrate a strong and sustained commitment tothe breast cancer cause, including personal sacrifice, and have had animpact on others' lives or the community. Nominations will consist ofa 1,000-word or less description of how the nominee embodies achampion. Essays must illustrate a creative and innovative concept thenominee has put forth that furthers the goals of fighting breastcancer, as well as identify changes that have been made as a result ofthe individual's activities. An exclusive special section in theOctober 2006 issue of SELF features a call-to-action invitingnominations. Winners will be profiled in the May 2007 issue of themagazine.

"The Yoplait Champions are passionate individuals who are making adifference in the lives of many affected by breast cancer in theirlocal communities," said Camille Gibson, vice president of Yoplait."We want to recognize these men and women for their passion andcommitment to the cause. Together we can continue the fight againstbreast cancer through the wonderful programs each champion hasdeveloped."

The 2006 Yoplait Champions hailed from 17 different states withvarious ties to the cause. They included breast cancer patients,survivors, advocates, as well as sons, daughters, mothers and niecesof those touched by the disease. Many of the Champions honored wereinvolved in innovative breast cancer organizations and programs thatreach out to the underserved African-American, Hispanic/Latina andNative American communities. Some focused their time solely oneducating young women and others have used art to raise awarenessabout breast cancer.

Last March, the 2006 Yoplait Champions had the opportunity to gettogether in New York City where they were recognized for their fightagainst breast cancer. The Champions shared their stories, learnedfrom one another and created lifelong friendships.

The search for the 2007 Yoplait Champions will kick off this fallin tandem with the company's signature Save Lids to Save Lives(R)program. Yoplait is giving consumers a chance to be an everydaychampion by helping Yoplait raise up to $1.5 million for the fightagainst breast cancer.

Now in its ninth year, the Save Lids to Save Lives program is away for ordinary men and women across the country to be Champions intheir own communities. In September and October, special pink lidswill top Yoplait yogurt cups, and for every lid saved and mailed inthrough December 31, 2006, Yoplait will donate 10 cents to the SusanG. Komen Breast Cancer Foundation, up to $1.5 million with aguaranteed minimum donation of $500,000.

For more information on the search for Yoplait Champions, pleasevisit www.yoplait.com or contact yoplaitchampions@coneinc.com or1-866-903-8699 with any questions.

About Yoplait

For more than 18 years, Yoplait has been committed to raisingawareness of women's issues, including breast cancer, heart health,osteoporosis prevention and fitness. With the attainment of thisyear's goals and the fulfillment of this year's commitment, Yoplait,its parent company General Mills and its Foundation have donated morethan $15.5 million to the breast cancer cause over the past sevenyears. In addition to the Save Lids to Save Lives campaign, Yoplait isa member of the Komen Foundation's Million-Dollar Council and is theNational Series Presenting Sponsor of the Komen Race for the Cure(R),the largest series of 5K run and fitness walks in the world. Visitwww.yoplait.com to get involved in the Save Lids to Save Livesprogram.

About the Komen Foundation

The Susan G. Komen Breast Cancer Foundation was established in1982 by Nancy Brinker to honor the memory of her sister, Susan G.Komen, who died from breast cancer at the age of 36. Today, theFoundation is an international organization with a network of morethan 75,000 volunteers working through local Affiliates and eventslike the Komen Race for the Cure(R) to eradicate breast cancer as alife-threatening disease. A global leader in the fight against breastcancer, the Foundation fulfills its mission through support ofinnovative breast cancer research grants, meritorious awards andeducational, scientific and community outreach programs around theworld. Through fiscal year 2005, the Komen Foundation, together withits Affiliate Network, corporate partners and generous donors, hasinvested $630 million in breast cancer research, education, screeningand treatment programs.

For information about breast cancer and breast health, visit theKomen Foundation's award-winning Web site at www.komen.org or call theFoundation's National Toll-Free Breast Care Helpline at 1.800 I'MAWARE(R) (1.800.462.9273).

About SELF Magazine

SELF Magazine is the preeminent healthy lifestyle magazine forwomen, incorporating health and beauty, fitness and nutrition, andhappiness and personal style all in one package. SELF is the creatorof the Pink Ribbon and has long been dedicated to the issues ofwomen's health and breast cancer awareness. More than 5.4 millionreaders turn to SELF each month. SELF is published by the Conde NastPublications. For more information, log on to www.Self.com.