29.05.2007 19:54:00
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WaMu Free Checking(R) is #1 Online, According to comScore Inc.
WaMu (NYSE:WM) today announced it continues its rein as #1 in online
checking accounts with consumers in its footprint market. According to
first quarter analysis by comScore Inc., 35% of the online banking
consumers selected a WaMu checking account.
"Our research shows that the new WaMu Free
Checking account was met with a very favorable response from consumers,
more than doubling the market share of its nearest competitor,”
said Serge Matta, senior vice president of comScore Financial Solutions.
Success of the account has been attributed to industry leading customer
benefits, the industry’s fastest application
process of less than 7 minutes and a paperless account opening process.
According to the study, online banking growth for the industry grew 3.7%
in the first quarter of 2007, and nearly 13% in the last twelve months.
The competitive set of bank sites covered in the study were Bank of
America , Chase, Citibank, ING Direct, National City, SunTrust,
Wachovia, WaMu, and Wells Fargo.
"We asked consumers what they wanted and
answered with industry leading products and service,”
said Richard Blunck, SVP, WaMu’s Director of
eCommerce. "Our goal is to make banking simple
for people, whether they are in our retail store or on our website.”
WaMu is a leading provider of online financial services, and its site, www.wamu.com,
has received widespread industry and consumer recognition, with more
than 2,700 online applications submitted per day. The site is
consistently ranked as one of Keynote’s top
online banking sites. The online banking site also continues to be top
dog in the Gomez ratings for site response time, more than 1 second
faster than the second-quickest site, and more than twice as fast as the
industry benchmark.
About WaMu
WaMu, through its subsidiaries, is one of the nation’s
leading consumer and small business banks. At March 31, 2007, WaMu and
its subsidiaries had assets of $319.99 billion. The company has a
history dating back to 1889 and its subsidiary banks currently operate
nearly 2,700 consumer and small business banking stores throughout the
nation. WaMu’s press releases are available
at http://newsroom.wamu.com.
About comScore
comScore, Inc. is a global leader in measuring the digital world. This
capability is based on a massive, global cross-section of more than 2
million consumers who have given comScore permission to confidentially
capture their browsing and transaction behavior, including online and
offline purchasing. comScore panelists also participate in survey
research that captures and integrates their attitudes and intentions.
Through its proprietary technology, comScore measures what matters
across a broad spectrum of behavior and attitudes. comScore consultants
apply this deep knowledge of customers and competitors to help clients
design powerful marketing strategies and tactics that deliver superior
ROI. comScore services are used by more than 700 clients, including
global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The
Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports,
Nestlé, MBNA, Starcom USA, Universal McCann,
the United States Postal Service, Merck and Expedia. For more
information, please visit www.comscore.com.
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