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29.10.2007 18:57:00

VH1's 'The Shot' Premieres on Sunday November 4th at 10:00 P.M.

NEW YORK, Oct. 29 /PRNewswire/ -- In VH1's new series "The Shot," 10 amateur photographers get the chance to live out their wildest fantasies in pursuit of their ultimate dream: to become the next great fashion photographer.

Premiering Sunday November 4th at 10:00 p.m. "THE SHOT" is an eight episode series that will give 10 aspiring photographers 30 days to compete for a chance to kick-start their career as a professional fashion photographer. The cast will live and work together in a downtown L.A. loft while being guided by world-renowned fashion photographer Russell James. James, known for his outstanding work in Vogue, Elle, Marie Claire, W, Photo, Sports Illustrated and Victoria's Secret will guide these aspiring photographers through a series of photo shoots meant to challenge their creativity and expose their individual weaknesses. For the first time in their lives, the cast will work with supermodels and high-end professionals, while traveling to exotic locations -- all to capture that one perfect shot.

Our hopefuls quickly find out that the world of high fashion is not always glamorous -- from challenging location shoots to difficulties with models -- these aspiring photographers must stay on task to prove that they have what it takes to get the shot.

Each episode will contain a "teach challenge", where Russell presents the cast with a new technical or creative lesson, and a photo shoot, in which the cast will be asked to utilize what they've learned in a legitimate, fashion- oriented photo campaign. Each week Russell and his professional panel which includes Marie Claire senior fashion editor Zanna Roberts and Italo Gregorio a lead hairstylist from Victoria's Secret Beauty, will review the cast's photos, eliminating the weakest shooter.

After a month long journey the best photographer will emerge victorious with $100,000 courtesy of the skin experts at Vaseline, an editorial spread in Marie Claire, and a photo spread in the Victoria's Secret catalogue.

10 aspiring photographers ... 30 grueling days ... 1 shot at a glamorous life in the world of high end fashion photography.

"THE SHOT" is executive produced by Ken Mok for 10X10 and Christian McLaughlin, Jim Ackerman and Michael Hirschorn for VH1.

"THE SHOT" is sponsored by Hewlett-Packard, John Frieda, Vaseline and Victoria's Secret.

For up-to-the-minute and archival press information including releases and photographs, visit VH1's press-only Web site at http://www.vh1.com/press

Contacts: Michelle Clark/VH1-NY Naomi Bulochikov/VH1-LA 212-846-5576 310-752-8311

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, and VH1 Soul. Connect with VH1 at http://www.vh1.com/.

Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its world with modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands its more than 1000 Victoria's Secret Lingerie stores and 1000 Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, any time, from any place.

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