Timberland Signs Licensing Agreement with Endura SA; Swatch Group Watchmaker to Develop Branded Collection for US Footwear and Apparel Maker

The Timberland Company, a world leader in premiumfootwear, apparel and gear for the outdoors announced today that ishas signed a major new licensing agreement with Endura SA, the privatelabel and licensing company of the Swatch Group Ltd. Under today'sagreement, Endura SA will be tasked with the development of a newcollection inspired by the outdoors and representative of Timberland'svalues. The collection, which will be marketed under the Timberland(R)brand, was unveiled at the Baselworld Watch and Jewelry Show in March,2006, and will include premium offerings for both men and women acrosscasual and performance categories. The collection will begin to hitthe Global market in May 2006.

Speaking on behalf of Endura SA, Beatrice Howald, Spokesperson,said the company had seen a marked increase in interest from highlyvisible consumer brands wishing to extend the range of their productsto include watches, and commented: "We are delighted with today'sagreement between Endura and Timberland. The Timberland Company'sstrong values and the strength and versatility of the brand are wellknown, and we look forward to combining our expertise in innovativewatch design with Timberland's brand heritage to deliver a watchcollection that will resonate worldwide."

Patrick Baboin, Timberland's Vice President of Licensing, notedthat the Swatch Group is recognized as a global leader in design,innovation and marketing, and continued: "The Group also has areputation for a unique ability to design product that is relevantacross a range of consumer groups. We've been impressed from the startwith their leadership in design and manufacturing, as well as theirmarketing savvy and widescale distribution network. They have shown astrong connection to the Timberland(R) brand values, and we're verypleased to have them as a partner."

The Swatch Group Ltd is the largest manufacturer and distributorof watches and jewelry in the world. It is a synonym for emotional andluxury products of high quality and has its own worldwide network ofdistribution organizations. The Group is an expert in the manufactureof finished watches, movements and components. Its watch brands areBreguet, Blancpain, Glashutte-Original, Jaquet-Droz, Leon Hatot, Omegain the luxury and prestige segment; Rado, Longines, Union in the highend range; Tissot, Calvin Klein, Certina, Mido, Hamilton, PierreBalmain in the middle range; Swatch, Flik Flak in the basic segment,and Endura. Endura SA is the Swatch Group's private label company. Thecompany offers clients a full range of services, from designconsultancy through production to distribution and after-salessupport. The company works closely with its clients to develop watchesthat express customer brand identities and values in state-of-the-artproducts. www.endura.ch

Timberland (NYSE: TBL) is a global leader in the design,engineering and marketing of premium-quality footwear, apparel andaccessories for consumers who value the outdoors and their time in it.Timberland(R) products are sold worldwide through leading departmentand specialty stores as well as Timberland(R) retail stores.Timberland's dedication to making quality products is matched by thecompany's commitment to "doing well and doing good" -- forgingpowerful partnerships among employees, consumers and service partnersto transform the communities in which they live and work. To learnmore about Timberland, please visit www.timberland.com