The Rise of Amazon Ads: Who the Winners and Losers Are

Amazon (NASDAQ: AMZN) has quietly built a digital advertising business that's now too big to ignore. In 2024, Amazon Ads generated more than $50 billion in revenue, making it one of the fastest-growing segments of the company.The company's recent partnership with Netflix only underlines Amazon's growing role in the space. By selling Netflix's advertising inventory through Amazon's demand-side platform (DSP), Amazon has solidified its position as a must-use platform for marketers. For investors, the question is no longer whether Amazon Ads is a real contender, but which players will win and which ones will lose as its influence expands.Image source: Getty Images.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool