The New York Times Delivers News and Opinion Through Text Messages

The New York Times (www.NYTimes.com) announced today the launch of a text messaging service that will deliver the latest news, features and columns from the newspaper as well as features from The Times Magazine to cell phones and mobile devices. "With our mobile site experiencing triple-digit growth, this is the next step in our efforts to make full use of this medium,” said Rob Larson, vice president, product development and management, NYTimes.com. "We want our readers to have easy access to our news and opinion, wherever they may be, and this new service makes it even easier to read us on the go. We intend to use every available platform to disseminate The Times’s quality news and information.” By sending a text message with the appropriate keyword to 698698 (NYTNYT), users can receive the latest three articles from that given section or the most recent column from their favorite opinion, business, environmental, entertainment, health, metro, national, political, sports or technology columnist. Articles can be displayed on any type of cell phone or PDA. Starting today, the text message keywords will appear in the appropriate sections of the newspaper; the complete list is also included below. The services are free to use, although standard carrier charges may apply. New York Times News Section   Text Message Keyword Front Page   Latest Business   Business World News   World National   National New York Metro   Metro Science   Science Technology   Technology Politics   Political Health   Health Sports   Sports Style   Style Dining   Dining Week in Review   Week Arts   Arts Magazine   Magazine Most E-mailed List   Emailed For columnists, text the columnist’s last name to 698698 (NYTNYT). New York Times Op-Ed Columnists   Text Message Keyword David Brooks   Brooks Roger Cohen   Cohen Gail Collins   Collins Maureen Dowd   Dowd Thomas Friedman   Friedman Bob Herbert   Herbert Nicholas Kristof   Kristof Bill Kristol   Kristol Paul Krugman   Krugman Frank Rich   Rich New York Times Business, Health, Environment,   Text Message Keyword Entertainment, Metro, National, Politics, Sports and Technology Columnists     Harvey Araton (Sports)   Araton Peter Applebome (Metro)   Applebome Dave Anderson (Sports)   Anderson Dan Barry (National)   Barry Jane Brody (Health)   Brody Jim Dwyer (Metro)   Dwyer Clyde Haberman (Metro)   Haberman Virginia Heffernan (Television)   Heffernan Adam Liptak (National)   Liptak Gretchen Morgenson (Business)   Morgenson Adam Nagourney (Politics)   Nagourney Joe Nocera (Business)   Nocera Floyd Norris (Business)   Norris David Pogue (Technology)   Pogue Andy Revkin (Environment)   Revkin Bill Rhoden (Sports)   Rhoden Sam Roberts (Politics)   Roberts Andrew Ross Sorkin (Business)   Sorkin George Vecsey (Sports)   Vecsey John Vinocur (Politics)   Vinocur NYTimes.com mobile (http://mobile.nytimes.com) offers all the top stories from the main sections of NYTimes.com, including blogs and the Most E-Mailed list, as well as the ability to: Retrieve stock quotes and market indices Search movie showtimes by ZIP code Retrieve New York Times movie reviews as well as cast and credit information Search real estate property listings from The Times Check News Tracker alerts E-mail articles to friends Send articles to friends via text message Save articles to users’ Times File accounts NYTimes.com’s mobile site was rated the best mobile site for news by Forrester Research in August 2007. The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. This press release can be downloaded from www.nytco.com.