T: Holiday Rings in the Season with 8% Gain in Advertising Pages

T: The New York Times Style Magazine announced today its third annual issue of T: Holiday has a total of 129.1 advertising pages – an 8% increase over last year’s issue. T: Holiday will be published on Sunday, Dec. 2, and will be the first issue featured on the newly unveiled T Web site, NYTimes.com/tmagazine. The cover of this year’s holiday issue features actress Natalie Portman, who is profiled in the magazine by Lynn Hirschberg. The issue’s largest advertising category is American fashion, contributing 31 advertising pages. New advertisers in the upcoming issue of T: Holiday include Acqualina Resort & Spa, The Art Institute of Chicago, Bell & Ross, Christofle, Dellis Cay, Dooney & Bourke, Eric Javits, Hublot, Jumeirah Hotels & Resorts, Kenneth Cole, Lucky Brand Jeans, MoMA | The Museum of Modern Art, Nestlé Waters, On Prospect Park, Pentax, Perry Ellis, Portolano Products, Prada Infusion d’Iris, Red Door Spa, The Ritz-Carlton, Rodney Strong Vineyards, Samsung Electronics, Slatkin & Co., Tassimo Hot Beverage System, Tourneau, TSE Cashmere and UBS. "T: Holiday is all about celebrating the holiday season in style, and this issue offers readers a new option – to explore the magazine via traditional print or through our new Web site,” said Alexis Buryk, senior vice president, advertising, The New York Times. "The elegance and excitement of the magazine – whether in your hands or on your computer screen – is an ideal arena for our advertisers who want to showcase their products to an affluent audience during the key holiday shopping season.” T: Holiday is published annually for the modern reader who is eager to discover the hottest luxury pursuits, pleasures and products for celebrating the holiday season in style. The 2007 issue includes articles on the art of giving, a retrospective on art dealer Ileana Sonnabend, a profile of artist Julian Schnabel, insight into the success of Art Basel, a guide to the finer points of art collecting and a celebration of nine stylish artists, as well as all of the regular features with insight into the latest "must-have” and "most talked about” items. T: The New York Times Style Magazine is published 15 times per year and is distributed in the Sunday New York Times, which reaches 4.6 million readers in hundreds of markets across the nation (source: 2007 Spring MRI). T: Magazine contains insightful articles, compelling photography and news columns, and showcases the latest trends in fashion, design, living and travel. The next issue, T: Women’s Fashion, will be published on Feb. 24. T: Magazine is available online at www.nytimes.com/tmagazine. For information on advertising in T: The New York Times Style Magazine, please contact Rich Colandrea at 212-556-4613 or e-mail colanrj@nytimes.com. About The New York Times Company The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. This press release can be downloaded from www.nytco.com