Sony To Settle FTC Charges Over Misleading Ads For PS Vita; Refund Consumers

(RTTNews) - The Federal Trade Commission said Tuesday that Sony Computer Entertainment America has agreed to settle the Commission charges that it deceived consumers with false advertising claims about the "game changing" technological features of its PlayStation Vita handheld gaming console during its U.S. launch campaign in late 2011 and early 2012.

As part of its settlement with the FTC, Sony is barred from making similarly misleading advertising claims in the future, and will provide consumers who bought a PS Vita gaming console before June 1, 2012, either a $25 cash or credit refund, or a $50 merchandise voucher for select video games, and/or services. Sony will provide notice via email to consumers who are eligible for redress after the settlement is finalized by the Commission.

As part of its launch campaign for the PS Vita, Sony claimed that the pocket-sized console would revolutionize gaming mobility by enabling consumers to play their PlayStation 3 games via "remote play," and that they could engage in "cross platform" play by starting a game on a PS3 and then continuing it on the go, right where they left off, on a PS Vita. The FTC alleged that each of these claims was misleading.

The FTC alleged that Sony's PS Vita ads falsely implied that consumers who owned the 3G version of the device (which cost an extra $50 plus monthly fees) could engage in live, multi-player gaming through a 3G network. In fact, consumers could not engage in live, multiplayer gaming.

In a related action, the Commission charged that Deutsch LA, Sony's advertising agency for the PS Vita launch, knew or should have known that the advertisements it produced contained misleading claims about the console's cross platform and 3G capabilities.

The FTC also alleged that Deutsch LA further misled consumers by urging its employees to create awareness and excitement about the PS Vita on Twitter, without instructing employees to disclose their connection to the advertising agency or its then-client Sony. Under a separate settlement order, Deutsch LA is barred from such conduct in the future.

The PS Vita is a handheld gaming console that Sony first sold in the United States in February 2012 for about $250. Unlike the PS3, which allows consumers to play video games on a television, the PS Vita is a portable device that enables gamers to play "on the go," untethered to a television screen.