Paris Hilton Expands Top-Selling Jewelry Line On Amazon.com; Five New

    Business Editors/Fashion Writers

    SEATTLE--(BUSINESS WIRE)--Feb. 7, 2005--Amazon Services, Inc., a subsidiary of Amazon.com, Inc. (NASDAQ:AMZN) today announced the addition of five new pieces to the Paris Hilton Collection, the top-selling line of jewelry designed by Paris Hilton and available exclusively at the Amazon.com Jewelry store (www.amazon.com/jewelry). Customers will find the new designs, which include a charm bracelet, pendant, dangle earrings, a belly bar and a pet collar, in the Paris Hilton Boutique (www.amazon.com/parishilton) on Amazon.com.
    "Fans have been so thrilled with my Amazon.com jewelry line that I wanted to create even more designs for them to enjoy," said Paris Hilton. "In addition to my own sense of style, I think a lot of people admire Tinkerbell's look, which is why I decided to include a glamorous pet collar as part of the new collection."
    The new designs, priced from $18 to $60, are crafted from the highest quality sterling silver and crystals and introduce new blue and violet colors to the line. The pet collar, which comes in two sizes, has a strong chain collar with a dangling crystal charm in the shape of a bone.
    "The Paris Hilton Collection has been a top seller in the Amazon.com Jewelry store for 22 weeks, since we launched it last September," said Russell Grandinetti, Amazon.com's vice president of Jewelry & Watches. "Customers have loved the exclusive content, images and products in the Paris Hilton Boutique, which make shopping for her jewelry entertaining as well as convenient no matter where they live."
    The Paris Hilton Boutique on Amazon.com is a destination for fans, offering exclusive photos and behind-the-scenes video footage of Paris Hilton during her jewelry line photo shoot. There is also footage of Hilton working in the design studio and a personal message to Amazon.com shoppers visiting the boutique.
    Every piece from the Paris Hilton Collection is delivered to customers in Amazon.com's signature midnight-blue velvet jewelry pouches, and includes a keepsake card with a note from Paris Hilton featuring her signature tiara logo. While shopping the Paris Hilton Boutique, customers can also purchase her book, "Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose," and "The Simple Life" and "The Simple Life 2" DVDs. To visit the Paris Hilton boutique at Amazon.com, go to www.amazon.com/parishilton.
    Her other projects include a third installment of "The Simple Life," which began airing in January, a starring role in Joel Silver's feature film "House of Wax" and in "National Lampoon's Pledge This!" Both films will be released in 2005.

    About the Amazon.com Jewelry Store

    The Amazon.com Jewelry store (www.amazon.com/jewelry) provides the easiest way for customers to find, discover and buy high-quality jewelry and watches at industry-leading prices. As part of the store's high-quality standards, customers will find detailed product specifications, independent certifications, a Learning Center and a Create a Diamond Ring feature all in one convenient destination. The store also features merchandise from various merchants including Fortunoff, Ice.com, Kane Marie Fine Arts Gallery, Luxuria, Mondera and others.

    About Amazon.com

    Amazon.com (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

    Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca, and www.joyo.com.

    As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

    Forward Looking Statement

    This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, international expansion, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2003, and all subsequent filings.

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CONTACT: Amazon.com Molly Ingle, 206-266-7180 ingle@amazon.com

KEYWORD: WASHINGTON INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD INTERNET E-COMMERCE APPAREL/TEXTILES RETAIL PRODUCT SOURCE: Amazon.com

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