NBC 'Takes Over' Clear Channel Radio Stations to Promote Fall Season With Large Scale Media Buy for 'Chuck' and Other Series

The NBC Agency and Clear Channel Radio (NYSE:CCU) today announced unique, national radio campaigns for NBC's fall programming lineup. Today, on-air and online promotions begin on select Clear Channel Radio stations in the top 10 demographic markets to drive viewers to the new romantic mystery/drama series "Journeyman," which premieres on Monday, September 24 (10:00 p.m. ET). And next Monday, NBC and Clear Channel Radio will orchestrate the first-ever "takeover” sponsorship in the radio medium with NBC as the exclusive, full-day advertiser on five of Clear Channel Radio’s biggest-reach stations. Elements of the "Journeyman” campaign include 15-second, pre-produced NBC spots that will seamlessly surround clever music programming that mixes contemporary hits and favorites from years ago to build upon the show’s travel-through-time theme. In addition, on-air spots will drive listeners to radio station Web microsites where they can select their favorite "now and then” music combinations of artists or genres to help create the "Journeyman” playlists for participating Clear Channel Radio stations. Online previews of "Journeyman” episodes are also available via these sites, like (http://www.star987.com/pages/journeyman/). To kick off the week when NBC debuts its series premieres, the network will sponsor radio programming for the entire day on September 24 on WHTZ-FM (Z100) in New York, KIIS-FM in Los Angeles, KYLD-FM in San Francisco, WKSC-FM in Chicago and WIOQ-FM in Philadelphia. Instead of typical commercials, listeners will hear entertaining vignettes hosted by the new show talent. Unique content will be featured every hour. Also in these markets, from 6:00 a.m.-7:00 p.m., stars of a new NBC fall show "Chuck” are taking over the airwaves to discuss their new show. During these hours, all five stations will refer to themselves as "Chuck-FM,” and Zach Levi and Josh Gomez (who play Chuck and Morgan respectively) will introduce all station content reports (news, traffic, weather, sports) with no other commercial breaks or advertisers running concurrently. Starting today, Zach and Josh will be announcing their planned takeover via 15- and 30-second spots on designated and partner stations. "We are pleased to be part of these breakthrough radio advertising concepts with the ‘takeovers’ to introduce our fantastic programming and the music bookends to build excitement through interactivity for ‘Journeyman’,” said Tim Farish, Vice President of Media, The NBC Agency. "We expect these fun and innovative campaigns to generate similar ratings success as previous Clear Channel Radio collaborations have for NBC series premieres like ‘Heroes’.” "These marketing programs are great examples of Clear Channel’s ability to customize audio and digital messaging for massive impact,” said Jeff Howard, President, Clear Channel Radio Sales. "We expect the combination of NBC’s high-quality production and the massive listenership of five of our largest-reach vehicles in the U.S. will drive viewership in their core 18-49 demographic.” About "Journeyman” From the Emmy Award-winning writer-producer Kevin Falls ("The West Wing”) and Emmy Award-winning director–producer Alex Graves ("The West Wing”), "Journeyman” is a romantic mystery-drama about Dan Vasser (Kevin McKidd, "Rome”), a San Francisco newspaper reporter and family man who inexplicably begins to travel through time and change people’s lives. Along the way, he also must deal with the difficulties and stress at work and home brought on by his sudden disappearances. However, his freewheeling travels through the years reunite him with his long-lost fiancée Livia (Moon Bloodgood, "Day Break”), which complicates his present-day life with Katie (Gretchen Egolf, "Martial Law”) and their son. Reed Diamond ("Homicide: Life on the Street”) and Charles Henry Wyson ("The Curious Case of Benjamin Button”) also star. "Journeyman” is a production of 20th Century Fox Television. Falls is executive producer and writer; Graves is executive producer and director of the pilot. About "Chuck” From executive producer, Josh Schwartz ("The O.C.”) and executive producer-director McG ("Charlie’s Angels,” "We Are Marshall”) comes a one-hour, action-comedy series about Chuck Bartowski (Zachary Levi, "Less Than Perfect”) – a computer geek who is catapulted into a new career as the government’s most vital secret agent. When Chuck opens an e-mail subliminally encoded with government secrets, he unwittingly downloads an entire server of the sensitive data into his brain. Now, the fate of the world lies in the unlikely hands of a guy who works at Buy More Electronics store. Instead of fighting computer viruses, he must now confront assassins and international terrorists. About Clear Channel Radio Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com. About The NBC Agency The NBC Agency, founded in November 1999, is a multi award-winning advertising team that made "Must See TV" a household slogan and reinforced the term "appointment television" for NBC programming. It is a unique, full-service advertising agency servicing the advertising and promotional needs of all NBC Universal-owned entities, which include entertainment, news, sports and corporate divisions of NBC as well as the cable, Internet and syndicated properties and brands that the company owns or holds an equity interest in, such as CNBC, MSNBC and MSNBC.com, Bravo, USA, SCI FI, Telemundo and NBC Universal Television Distribution.