NBC Entices Clear Channel Radio Listeners with Television's First Global Treasure Hunt

-- Innovative Radio Creative for Launch of "Treasure Hunters" Utilizes Flexible-Length, Episodic Spots

The NBC Agency and Clear Channel Radio today announced a uniquenational radio campaign for NBC's upcoming adventure/mystery realityseries "Treasure Hunters," which premieres this Sunday, June 18 (8-10p.m. ET). Beginning today, a serial set of spots that grow in lengthwill run each hour on Clear Channel Radio stations in the top 15demographic market areas. The campaign will be supported bylonger-length spots on radio stations broadcasting from the top 16-50markets.

Enticing listeners with riddles, clues and sound bites, the spotswill build anticipation for each successive advertisement that ClearChannel Radio listeners will hear:

-- :05 spots between songs tease an upcoming sequence of clues and questions.

-- :15 spots run in the very next ad break with the first clue. Listeners must stay tuned to the next ad break to hear...

-- the :30 spot which will reveal the answer to the first clue and adds a second clue. This spot will also feature enhanced sound bites from the show.

-- :60 spots run in the third ad break of the hour and will add a final third clue that can only be answered by watching Sunday night's series premiere. The spots also direct listeners to the show's interactive online game which can be found at www.nbc.com/treasurehunters.

"In order to help promote the interactive nature of the program,we put together a breakthrough creative solution," said Tim Farish,Vice President of Media Planning, The NBC Agency. "This resultingcampaign is innovative and fun, and takes advantage of the new waysradio can be utilized to make our message stand out to listeners."

"We are very proud of the creative execution that resulted fromstrategic thinking and a successful collaboration with NBC," saidCharlie Rahilly, Executive Vice President of Operations for ClearChannel Radio. "We expect these spots, which grow in length andanticipation through the use of riddles, clues and sound bites, toreally make an impression on our millions of listeners."

From the producers of "The Da Vinci Code" and "Project Runway,""Treasure Hunters" is a fast-paced adventure/mystery reality serieswhere multi-player teams try to stay one step ahead of each other asthey are mentally and physically challenged in their quest for apromised hidden treasure. The teams must avoid elimination as theytravel to historically significant locations around the globe wherethey decipher cryptic codes and puzzles, each with a clue leading themcloser to solving the ultimate puzzle, and obtaining the covetedtreasure worth millions.

Laird Macintosh ("Ultimate Playground") hosts the series, which isproduced by NBC Universal Television Studio in association withMagical Elves Productions, Imagine Television and Madison RoadEntertainment. Dan Cutforth and Jane Lipsitz (Bravo's "ProjectRunway," NBC's "Last Comic Standing") of Magical Elves Productions,along with Imagine Television's Brian Grazer ("The Da Vinci Code") andDavid Nevins ("Arrested Development," "24"), and Tom Mazza, DanicaKrislovich and Jak Severson of Madison Road Entertainment, serve asexecutive producers.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on servinglocal communities across the U.S. with more than 110 million listenerschoosing Clear Channel Radio programming each week. The company'scontent can be heard on AM/FM stations, HD digital radio channels, onthe Internet, via iPods, through Motorola's iRadio cell-phone service,and via mobile-navigation devices from Cobra, Garmin, Kenwood andothers. The company's operations include radio broadcasting,syndication and independent media representation. Clear Channel Radiois a division of Clear Channel Communications, Inc. (NYSE:CCU), aleading global media and entertainment company. More information onthe company can be found at www.clearchannel.com.

About The NBC Agency

The NBC Agency, founded in November 1999, is a multi award-winningadvertising team that made "Must See TV" a household slogan andreinforced the term "appointment television" for NBC programming. Itis a unique, full-service advertising agency servicing the advertisingand promotional needs of all NBC Universal owned entities, whichinclude entertainment, news, sports and corporate divisions of NBC aswell as the cable, Internet and syndicated properties and brands thatthe company owns or holds an equity interest in, such as CNBC, MSNBCand MSNBC.com, Bravo, USA, SCI FI, Telemundo and NBC UniversalTelevision Distribution.