MWW Group Retained by Strike Ten Entertainment to Further Elevate the Image of Bowling

EAST RUTHERFORD, N.J., Dec. 4 /PRNewswire/ -- MWW Group (http://www.mww.com/), one of the nation's top 10 public relations firms, today announced the addition of Strike Ten Entertainment to its client roster. Strike Ten, part of the Bowling Proprietors' Association of America, Inc. (BPAA) serves as the marketing arm of the bowling industry.

"With more than 66 million Americans taking to the lanes annually, there has been a resurgence of consumer interest in bowling. Public relations will play a key role as we look to continue to elevate the image of this great sport," said Jim Sturm, Chairman of Strike Ten Entertainment. "We selected MWW Group as our partner because of the firm's creativity, strategic thinking, sports marketing experience and passion for bowling."

Added Sturm, "After a successful project assignment for the 2007 Bowling Hall of Fame induction, our relationship with MWW Group was expanded to support broad industry initiatives."

MWW Group will lead an integrated public relations and grassroots marketing campaign that will elevate the image of bowling and boost public interest in the sport. During the spring and summer of 2007, the firm had led a successful public relations campaign to generate awareness for the induction of former major league baseball pitch Tom Candiotti into the Bowling Hall of Fame.

"Strike Ten's goal is to help build consumer interest in one of America's greatest games," said Michael W. Kempner, President and CEO of MWW Group. "We are very pleased that the organization chose MWW Group for its expertise in sports marketing, public relations, and branding. We look forward to putting into action a set of creative campaigns that will help create excitement for bowling and drive traffic to BPAA bowling centers nationwide."

About BPAA/Strike Ten Entertainment

Headquartered in Arlington, Texas, the 75-year-old Bowling Proprietors' Association of America is a trade association representing the business interests of bowling center owners worldwide. BPAA's mission is to enhance the profitability of its member bowling centers. As a division of BPAA, Strike Ten Entertainment is the marketing arm of the bowling industry. Strike Ten Entertainment's mission is to increase the number of paid bowling games in bowling centers each year through promotions, publicity and industry-wide marketing initiatives.

About MWW Group

In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. Additionally, for the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group

achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc. FreshDirect; Scottish Enterprise; Verizon; Oxford Health Plans; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies . For more information on MWW Group, visit http://www.mww.com/.