Motorola Unveils New Moto 360 Smartwatch

(RTTNews) - Motorola has announced its second generation Android Wear smartwatches.

The original Moto 360 was the first smartwatch that actually looked like a watch. With the second generation, the company has refined the classic and timeless design and created a watch collection specifically designed for men, women and fitness enthusiasts. Moto 360's case design now features lugs specifically tailored for men and women, and polished bezels in new styles. With new quick-release bands, users can easily swap between leather and metal bands in seconds to match their look for the day, the company said.

"Powered by Android Wear, Moto 360 gives you complete control right from your wrist so you can stay in the moment, without constantly grabbing your phone from your pocket or purse," the company said.

With the new Moto 360 Sport, users can now leave their smartphone at home during their daily run. Built-in GPS accurately tracks their speed, distance, and pace, while a heart rate sensor tracks other important vitals.

"You can even store and play music right from your wrist, because we all need a good workout mix to push us during that last mile or rep. Plus, you can see all this information clearly, even in bright sunlight, with the new AnyLight hybrid display," the company said.

The company noted that the new Moto 360 and Moto 360 Sport has even more battery life than its first generation, now offering up to two full days of use.

Moto 360 will be available in various countries across North America, Latin America, Europe and Asia. Starting today in the U.S., users can pre-order their own Moto 360 on Motorola.com, Google Play and BestBuy.com. It will be available starting in late September at Nordstrom, Best Buy and Verizon. Availability and ship times vary by style. Prices vary by design and range from $299.99 - $429.99. The company said it will share more details on Moto 360 Sport availability soon.

On Monday, South Korean conglomerate Samsung Electronics Co. (SSNLF) unveiled its latest smartwatch, the Samsung Gear S2, as it aims to bolster its presence in the global wearable market amid stiff competition from rivals such as Apple Inc. (AAPL). The Samsung Gear S2 features a circular design, with improved user experience or UX and advanced features. In contrast, the smartwatch's predecessor, the Samsung Gear S, featured a rectangular body.