Monster Selects Unica's Affinium to Increase Personalization of Multi

    Business Editors/Technology Editors

    WALTHAM, Mass.--(BUSINESS WIRE)--Feb. 7, 2005--

    World's Leading Online Career Site Selects Unica for Marketing Management Solution

    Unica Corporation, a global provider of Enterprise Marketing Management (EMM) solutions today announced that Monster, the leading global online careers site and flagship brand of Monster Worldwide (NASDAQ: MNST), has recently selected Unica's Affinium software to provide centralized offer management and tracking across its US-based marketing communications. Monster will use Affinium to improve its consumer experience by delivering personalized and targeted offers and content based on each member's profile and interactions across all channels.
    Monster will implement Affinium's customer predictive analysis and demand generation solutions, including campaign management for cross-channel execution, real-time interaction management, and permission-based email marketing. The company chose Affinium over five other solutions for its ease-of-use, deep customer segmentation capabilities, and built-in response and offer reporting. Leveraging a complete EMM solution is designed to help improve Monster's time-to-market with marketing campaigns and improve its overall marketing measurability and effectiveness across key customer segments.
    "A key aspect of the growth of the Monster brand has been our job seeker base. As we look towards future growth, it is important for us to build long-term relationships with each consumer, offering a career-resource website which delivers timely and relevant content and services at every stage of a person's career," said Matthew Resteghini, Director of Consumer Relationship Marketing, Monster. "Affinium's deep customer analytics, coupled with its multi-channel capabilities, will help Monster deliver timely, personalized web and email communications to meet the needs of our consumer base."
    "Monster's decision to invest in EMM to improve the consumer experience and enhance its brand is a smart move," said Elizabeth Roche, vice president and research director, META Group. She added, "At many leading companies, the marketing department has emerged as the driving force behind effective consumer-focused initiatives. With this new mandate and the growing complexity and accountability of marketing, marketing leaders are increasingly turning to integrated software applications to help them drive the insight, productivity and measurability they need to ensure success."
    "Monster is the ultimate job destination for all job seekers and they have fundamentally changed the way people approach their careers," said Yuchun Lee, co-founder and CEO of Unica Corporation. "We are pleased that Monster has chosen Unica's EMM platform to help them develop deeper relationships with their members, and ultimately maximize the business potential of all their consumer interactions."

    About Unica

    Unica Corporation is a leading global provider of enterprise marketing management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and our Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. Approximately 300 companies in a wide range of industries use Affinium to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business. Our customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Debitel, Halifax Bank of Scotland, Lands' End, Nordstrom, Reader's Digest, Scotiabank, Vodafone and Wanadoo. We have offices across the United States including our corporate headquarters in Waltham, Massachusetts, as well in the United Kingdom, France, and Singapore. For more information, call 781-839-8000 or visit www.unica.com.

    About Monster

    Celebrating its 10-year anniversary, Monster is the leading global online careers property. A division of Monster Worldwide (NASDAQ: MNST), Monster works for everyone by connecting quality job seekers at all levels with leading employers across all industries. Founded in 1994 and headquartered in Maynard, Mass., Monster has 25 local language and content sites in 23 countries worldwide. More information is available at www.monster.com or by calling 1-800-MONSTER. To learn more about Monster's industry-leading employer products and services, please visit http://recruiter.monster.com.

    Unica is registered in the U.S. Patent and Trademark Office. Unica Affinium, Affinium, Affinium Campaign, Affinium Campaign Collaborate, Affinium Campaign eMessage, Affinium Campaign Interact, Affinium Campaign Optimize, Affinium Leads, Affinium Model, Affinium Plan, Affinium Mart, Universal Dynamic Interconnect, Interconnect Modules, Marketic, Powering Marketing Innovation, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica Corporation. All other trademarks are the property of their respective owners.

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CONTACT: Unica Corporation Donna Tolley, 781-839-8000 dtolley@unica.com or Monster Kevin Mullins, 978-461-8751 kevin.mullins@monster.com or Greenough Communications Stefan Spazek, 617-275-6547 sspazek@greenoughcom.com

KEYWORD: MASSACHUSETTS INDUSTRY KEYWORD: HUMAN RESOURCES ADVERTISING/MARKETING SOFTWARE INTERNET E-COMMERCE MARKETING AGREEMENTS SOURCE: Unica Corporation

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