30.07.2008 12:00:00
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Members of Congress Lead ''Bike-Partisan'' Campaign to Support Bike-Sharing at Conventions
What’s good for the environment is often what’s
good for the body and the spirit, whether you’re
a Democrat or a Republican. And today, Representatives Earl Blumenauer
(D-OR-3), James Oberstar (D-MN-8), Thomas Petri (R-WI-6), and Zach Wamp
(R-TN-3) issued a spirited challenge to attendees of the forthcoming
political conventions: join together in a bike-sharing initiative to
ride 25,000 miles at the conventions. The goal is to show that bikes are
a great solution for short trips and recreation, and at the same time
will reduce both conventions’ carbon
footprints, traffic, parking congestion and transportation costs, not to
mention reducing calories.
The challenge represented the kick-off of a national effort to register
convention attendees for Freewheelin, an innovative bike-sharing program
developed by Humana Inc. (NYSE: HUM) and the cycling advocacy
organization Bikes Belong. The program will bring 1,000 bikes to Denver
and Minneapolis-St. Paul for anyone 18 or over to use during the
Democratic and Republican political conventions.
Humana pioneered the bike-sharing program in 2007 in its corporate
hometown of Louisville, Ky. The initiative focuses on fun as well as
health by encouraging people to get on a bike and ride with friends,
just like when they were kids. Twenty-one percent of those riding were
not previously involved in exercise activity.
Go Freewheelin
Humana and Bikes Belong have launched a new Web site – www.freewheelinwaytogo.com – in an effort to pre-register thousands of
convention guests for the program. And, among the first to sign up for
bikes are the mayors of the host cities, including Mayor John
Hickenlooper, Denver, host of the Aug. 25-28 Democratic National
Convention; and Mayors Chris Coleman (St. Paul) and R.T. Rybak
(Minneapolis). Minneapolis and St. Paul are hosting the Sept. 1-4
Republican National Convention. By registering, the mayors –
along with other convention-goers – are
making a commitment to both their personal health and the health of the
environment.
Bike-sharing – the international social
movement whereby bikes are situated at designated stations throughout
cities for individuals to use for a specified amount of time –
is essentially a call to action for those who prefer an environmentally
friendly, cost-effective and healthy transportation alternative. The
initiative is gaining momentum throughout the United States, including
active or planned programs in cities such as Washington, D.C., New York,
Philadelphia and Chicago. Freewheelin at the conventions marks the
biggest bike-sharing program in the United States to date. Such an
undertaking would be impossible without the participation and active
support of Bikes Belong, elected officials in the host cities, and their
biking communities.
How Freewheelin Works
Bikes will be available in Denver for the Democratic convention from
Aug. 25-28; and in Minneapolis-St. Paul for the Republican convention
from Sept. 1-4. Participants who register in advance via the Freewheelin
Web site will be ready to check out a bike from one of the multiple bike
stations throughout the convention cities. Online registration and use
of the bikes during the conventions is free, with all related costs paid
by Humana and Bikes Belong. Bikes will be available beginning at 7 a.m.
each day of the conventions, and don’t have
to be returned to a bike station until 7 p.m. each day. The bikes can be
returned to any station.
"The eyes of the world will be on Denver and
Minneapolis-St. Paul for these historic conventions,”
said Jonathan T. Lord, M.D., Humana senior vice president and chief
innovation officer. "Bikes and bike sharing
are a way for political leaders of the United States to demonstrate our
nation’s commitment and leadership in health
and sustainability to the rest of the world. We are challenging
residents of both cities, delegates, delegations and media members to
participate, compete and have fun!”
Freewheelin bike stations will be set up throughout the cities, near the
convention centers and major hotel complexes. When users are finished
with a bike, they can simply return their bike to any convenient
Freewheelin bike station. Those interested in the program, but unable to
register online, can also register in person at any Freewheelin station.
Greeters will be on site at each bike station to assist with
registration and route planning, and safety specialists will be
available to answer questions and address concerns.
Freewheelin is one of a number of initiatives that Humana is developing
to encourage people to have fun and get active, including everything
from rewards for walking to video games that promote exercise.
About Humana
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s
largest publicly traded health and supplemental benefits companies, with
approximately 11.4 million medical members. Humana is a full-service
benefits solutions company, offering a wide array of health and
supplementary benefit plans for employer groups, government programs and
individuals.
Over its 47-year history, Humana has consistently seized opportunities
to meet changing customer needs. Today, the company is a leader in
consumer engagement, providing guidance that leads to lower costs and a
better health plan experience throughout its diversified customer
portfolio.
More information regarding Humana is available to investors via the
Investor Relations page of the company’s Web
site at http://www.humana.com,
including copies of:
-- Annual reports to stockholders
-- Securities and Exchange Commission filings
-- Most recent investor conference presentations
-- Quarterly earnings news releases
-- Replays of most recent earnings release conference calls
-- Calendar of events (includes upcoming earnings conference call dates
and times, as well as planned interaction with research analysts and
institutional investors)
-- Corporate Governance Information
About Bikes Belong
Bikes Belong is the U.S. bicycle industry organization dedicated to
putting more people on bicycles more often. Bikes Belong Coalition
lobbies to increase federal bike funding, awards grants to support
innovative bike projects, promotes bicycling and its benefits, and
sponsors key initiatives such as the National Bike Summit. The
affiliated Bikes Belong Foundation focuses on improving bicycle safety,
enhancing children’s bike programs, and
making communities friendlier for bicyclists by backing national efforts
such as Safe Routes to School and Bicycle Friendly Communities.
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