MasterCard To Buy Applied Predictive Technologies

(RTTNews) - MasterCard Inc. (MA) said Monday that it has entered into an agreement to buy cloud-based analytics provider Applied Predictive Technologies for $600 million, subject to customary purchase price adjustments.

Applied Predictive Technologies' Test & Learn® platform helps companies tailor investments and maximize bottom-line impact by harnessing analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.

With offices in Washington, D.C., San Francisco, London, Bentonville, Ark., Taipei, Tokyo and Sydney, Applied Predictive Technologies customers include Fortune 100 companies across a number of industries.

The deal is expected to close in the second quarter of 2015.

MasterCard said the acquisition advances its agenda to deliver differentiated services to merchants, complementing its recent acquisition of 5One, a London-based retail consulting and analytics firm.