10.12.2007 14:39:00
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MasterCard and Legendary Program ''Soundstage'' Partner For Priceless Live Concert Experiences in 2008
MasterCard Worldwide today announced a new sponsorship of the renowned
public television series "Soundstage,”
beginning with the 2008 season. As the presenting sponsor, MasterCard
will help deliver exclusive, live performances by some of the hottest
musical acts in pop, rock, country, and R&B, to support the brand’s
growing entertainment sponsorship platform.
"With its original, one-of-a-kind shows, ‘Soundstage’
is the perfect partner to offer our customers ‘Priceless’
music performances,” said Deborah Hughes,
Group Head, Global Sponsorships, MasterCard Worldwide. "As
series sponsor of ‘Soundstage,’
MasterCard is providing our customer financial institutions with unique
opportunities to deliver to our joint cardholders personal and authentic
entertainment experiences.”
The 2008 "Soundstage”
season kicks off with a two-part Tom Petty and the Heartbreakers 30th
Anniversary Concert airing Jan. 10 and Jan. 17. Other upcoming concerts
for the 2008 season include:
Thursday, January 24 – Lifehouse
Thursday, January 31 – Daughtry
Thursday, February 7 – John Fogerty
Thursday, February 14 – Matchbox Twenty
Additional concerts in the series are expected to be announced in 2008.
For more information including airing times on your local PBS station,
visit www.pbs.org/soundstage.
"Through its entertainment sponsorships,
MasterCard has made a huge commitment towards helping further the art of
popular music,” said Producer/Director Joe
Thomas. "Our partnership allows us to
continue presenting the highest quality in music television.” About "Soundstage”
Debuting in 1974, "Soundstage”
quickly earned critical acclaim by providing viewers a firsthand concert
experience that they could enjoy at home. After an 18-year hiatus, the
hour-long concerts returned to the public television lineup with a state
of the art makeover. Upon its return, "Soundstage”
reinvented itself using high definition video equipment; digital
recording technology and Dolby 5.1 surround sound to bring the music of
today’s most popular artists to homes across
the country. Over the years, the innovative and prestigious program has
achieved widespread critical acclaim and featured the artists that
defined the era, including Dave Matthews Band, Robert Plant, All-
American Rejects, John Mayer, Wilco, Sonic Youth, Sheryl Crow, Joss
Stone, Fleetwood Mac, Alison Krauss, and others. "Soundstage”
is produced by HD Ready, LLC and WTTW National Productions and is
distributed nationally by PBS to more than 250 public television
stations.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 16 billion
transactions each year, and provides industry-leading analysis and
consulting services to financial institution customers and merchants.
Through its family of brands, including MasterCard®,
Maestro® and Cirrus®,
MasterCard serves consumers and businesses in more than 210 countries
and territories. For more information go to http://www.mastercard.com.
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