Kraft Foods To Stop Production of Trolli Gummi Product

    Business Editors

    EAST HANOVER, N.J.--(BUSINESS WIRE)--Feb. 25, 2005--Kraft Foods Inc. (NYSE:KFT) today announced that it has decided to stop production of one item in its Trolli Gummi candy product line. The product, Road Kill, which has been on the market since Summer 2004, recently drew attention from consumers and animal activists.
    "We introduced this product because it was in keeping with the off-beat nature of what consumers find in the gummi candy aisle, and the product has performed well in-market," said Jim Low, Brand Manager, Trolli. "Our intent was not to be insensitive. In hindsight, we understand how this product could be misinterpreted, and we respect that point of view. As a company, we take our consumers' comments very seriously and, in this case, decided that the best course of action is to stop production of this item."
    Consumers may see the product in the marketplace for a period of time, until inventories are depleted.
    Kraft recently announced plans to divest its sugar confectionery business, which includes the Trolli brand.
    Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 150 countries.

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CONTACT: Kraft Foods Inc. Larry Baumann, 973-503-3261 larry.baumann@kraft.com

KEYWORD: ILLINOIS INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD FOODS/BEVERAGES RETAIL PRODUCT SOURCE: Kraft Foods Inc.

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