Kodak Makes Picture Sharing Easier Than Ever

Eastman Kodak Company (NYSE:EK) today introduced new consumer digital photography products and services making it easier than ever to capture the moment you want and to share it with the people you love. Kodak understands the power of photography in bringing people together and helping them relive the important moments of their lives. The portfolio of products unveiled today in Las Vegas harnesses the latest innovations in imaging technology to empower people to share and connect like never before.

"We believe that the real ‘KODAK Moment’ happens when you share,” said Betty Noonan, Director and Vice President, Business to Consumer Marketing, Kodak. "The simple act of sharing a picture can spark an emotion, encourage a smile, ignite a laugh or even elicit a tear. We put this important element at the forefront of our product designs to help people connect with one another, relive special memories and enrich their lives.”

Products Introduced Today

Click and Share

Kodak’s heritage of "you press the button, we do the rest” continues with advanced capture settings and sharing features in its Spring 2010 product lineup.

The new KODAK SLICE Touchscreen Camera (US $349.95 MSRP) takes sharing to a new level by uniting the power of photography with the rich experience of sharing memories. The sleek and stylish camera has the ability to store up to 5,000 pictures in HD resolution. Consumers can easily sort through thousands of pictures by person, place, date, or occasion in order to locate and share a collection of treasured moments with the onboard KODAK SLICE Search Feature and Face Recognition feature.

The new KODAK EASYSHARE M580 Digital Camera (US $199.95 MSRP) lets you share like never before. The powerful Share Button makes it easy to tag pictures directly on the camera for effortless e-mailing and uploading to popular sharing sites like KODAK Gallery, Facebook, Flickr, and YouTube. Pictures can also be tagged to email to the new KODAK PULSE Digital Frame.

The new KODAK PLAYSPORT Video Camera (US $149.95 MSRP) is a rugged, durable and pocket HD video camera with an appetite for adventure. The KODAK PLAYSPORT Video Camera is waterproof up to 10 feet and features built-in software and USB cable output so users can edit and easily share with family and friends through sites such as YouTube and Facebook.

Enjoy and Share

There’s always something to look forward to with the new KODAK PULSE Digital Frame (US $129.99 MSRP). This revolutionary new touchscreen-enabled frame is equipped with Wi-Fi connectivity and a personal e-mail address so consumers can easily refresh pictures on their frame. Kodak further enhances the sharing experience by connecting the frame to photo albums on KODAK Gallery and Facebook sites. The frame automatically refreshes when the consumer, or their family and friends, add new pictures to their albums.

Print It

The new KODAK ESP 7250 All-in-One Inkjet Printer ($199.99 U.S. MSRP) makes sharing from your Smartphone¹ easier than ever. Featuring the latest 802.11n Wi-Fi technology, extremely easy wireless set-up, an intuitive control panel and the lowest total ink replacement cost in the industry², the new KODAK ESP 7250 Printer helps you share and print your mobile life for less, saving consumers an average of $110 a year on ink³ with as few as four pages per day. The ESP 7250 Printer can print documents and photos directly from Wi-Fi enabled BLACKBERRY Smartphones¹. In addition, users of iPhone and iPod Touch devices can print photos directly to the ESP 7250 Printer through the new KODAK Pic Flick Application.

The new KODAK ESP Office 6150 All-in-One Inkjet Printer ($229.99 U.S. MSRP) introduces Kodak’s revolutionary affordable ink to home-based businesses. The ESP Office 6150 Printer offers home businesses improved productivity with four-in-one flexibility, premium-quality printing and the lowest total ink replacement cost in the industry², delivering the quality their business deserves without straining their bottom line.

In addition, Kodak announced a new KODAK Black Ink Cartridge 10XL ($16.99 U.S. MSRP), which provides 70% more pages than the standard KODAK Black Ink Cartridge 10B, as well as an improved Kodak Color Ink Cartridge, 10C ($17.99 U.S. MSRP) which provides 10% more pages than previous Kodak Color Ink Cartridge, 10. Both are designed to provide greater convenience for consumers who print more frequently and want to change their ink cartridges less often. The new Black 10XL and Color 10C cartridges are available February 2010. For more information about Kodak’s fairly priced ink and technology, please visit ‘Ink Headquarters’ at www.kodak.com/go/ink.

The all-new KODAK Gallery makes it faster and easier than ever to celebrate KODAK Moments, share pictures and create personalized photo gifts. The site was recently rebuilt based on customer feedback with special attention to providing the best experience from start to finish. Improvements include faster upload speeds, a better photo sharing experience, streamlined creation tools, and new exclusive Photo Card and Photo Book designs. Visit www.kodakgallery.com to see what’s new.

Located at more than 100,000 retail locations across the world, the KODAK Picture Kiosk is the perfect on-the-go solution to bring cherished memories to life through cards, photo books and Picture Movie DVDs. Whether you want to make them smile, make her day, or make it larger than life, you can make it all in minutes at the KODAK Picture Kiosk.

"The KODAK brand has always been about human connections and capturing and sharing important moments,” said Noonan. "This year, Kodak is enhancing its commitment to helping our consumers strengthen their relationships and making it easier than ever to share moments and memories with family and friends. No matter where you are, Kodak has a sharing solution for you – at home, online and on the go.”

*colors and availability may vary by region

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery --join today at www.kodakgallery.com.

© Kodak, 2010. KODAK, EASYSHARE, PULSE, SLICE, PLAYSPORT and ESP are trademarks of Kodak.

¹ Compatible with iPhone (with OS 2.2 or later) and iPod TOUCH (2nd generation). May not be available on all BLACKBERRY Smartphone models.

²As compared to leading consumer inkjet printers total ink load replacement costs using manufacturers recommended ink cartridges; excludes printers that use only one cartridge. Based on independent third party cartridge pricing survey data obtained September 2009.

³ Results based on average ink costs of leading consumer inkjet printers using average annual print volumes of 150 4x6 color photos, 800 text pages and 550 mixed color graphic pages using standard cartridges available in single quantity. Actual results may vary, for more information visit www.kodak.com/go/inkdata.