03.09.2014 18:50:37
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Keurig, Coca-Cola Expand Agreement
(RTTNews) - Keurig Green Mountain Inc (GMCR), a leader in specialty coffee, coffee makers, teas and other beverages, and Coca Cola Co (KO) on Wednesday expanded the companies' partnership to offer select beverages from the portfolio of Coca Cola's still brands in the Keurig hot brewing system in the United States and Canada. Honest Tea, the nation's leading organic bottled iced tea, will be the first brand from Coca Cola available in K-Cup packs.
In February 2014, the companies signed a 10-year agreement to collaborate on the development and introduction of Coca Cola's global brand portfolio for use in Keurig's forthcoming Keurig Cold at-home beverage system, available in Keurig's fiscal year 2015. As part of that agreement Coca-Cola acquired a 10% minority equity position in Keurig and subsequently announced its intention to increase its stake up to 16%.
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Aktien in diesem Artikel
Coca-Cola Co. | 68,44 | 0,72% |
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