Hungry Fans to Judge as Detroit Tigers' Hot Dog Vendors Cry Out for First-Ever Hebrew National 'Higher Authority Hawker' Title

For Tigers fans hungry for a high-quality hot dog, Comerica Park'shot dog hawkers are arguably as important as any pitcher on the fieldfor getting a win, as they put their best stuff into selling andtossing hot dogs to famished fans to fuel the cheers that can carrythe team to victory. Now, Tigers fans will get a chance to recognizeand reward the skills of their favorite hot dog hawkers as they judgeHebrew National(R)'s first-ever "Higher Authority Hawker Challenge,"which will comb the stands at Comerica Park this summer to identifyDetroit's all-time best hot dog hawkers.

Starting Friday, June 16, Hebrew National's "Higher AuthorityHawker Challenge" will seek out hawkers who stand out from the crowdand can show they're the very best. The standard hawker cry, "get yerhot dog," won't be enough to get past the infield for first-placeDetroit Tigers fans, nor will it cut the mustard for hawking premiumHebrew National franks, which are made from 100-percent,kosher-quality beef with no fillers. Hebrew National, where "kosher"means "quality," is recruiting the highest-quality, most-outgoing andenergetic hot dog hawkers to reward them for serving Detroit's avidfans as they cheer on the AL Central-leading Tigers, who currentlyhave the best win/loss percentage in Major League Baseball. This isone of several fan-friendly promotions Hebrew National is introducingthis summer at ball parks across the country, including two of themost venerable shrines to America's pastime, Fenway Park and WrigleyField.

At Comerica Field, food hawkers will put on one "yell" of acompetition to win the hearts and votes of Tigers fans, with their owndistinctive hawking styles. In a nail-biting showdown that pairspassion with poise, hawkers will take to the stands to flaunt theirbest cries during an audition to become a finalist and member of the'Hawker Hall of Fame.' On July 21, the Tigers' best 'Higher AuthorityHawker' will be selected in a finalist showdown during a pre-gameceremony at Comerica Park. Hebrew National will honor the winninghawker with a luxury trip to New York City to see the Tigers take onthe Yankees, and Hebrew National will roll out the red carpet with apersonal wait staff at Yankee Stadium. When the Tigers win, the nightwill be the hawker's ultimate FAN-tasy.

"While the baseball players perform on the field, the food hawkersare in command in the stands," said Jon Swadley, marketing manager,Hebrew National. "The 'Higher Authority Hawker Challenge' is a way forHebrew National to salute those unsung baseball heroes who make ourdays at the park truly memorable."

After the initial auditions, and for the duration of the programending July 21, Hebrew National will roll out a 'Higher AuthorityHawker' Voting Station located on the main concourse of Comerica Park,where during Tiger home games, fans can view the hawker audition tapeson a television monitor, submit votes for their favorite hawker andcheck back to view the current leaders.

Upon voting for their favorite hawker, fans will be enrolledautomatically for the chance to win a Hebrew National Prize packconsisting of free tickets to a future Detroit Tigers baseball gameand coupons for free Hebrew National kosher franks. At each game, onefan who votes for his or her favorite hawker at the 'Higher AuthorityHawker' Voting Station will be chosen at random by the Hebrew Nationalbrand ambassador at the station as the Hebrew National 'HigherAuthority Fan of the Game.'

By voting for their favorite hawker or simply enjoying a qualitykosher Hebrew National All-Beef Frank, Comerica Park fans willcelebrate the summer by 'Upgrading their Detroit Tigers experience.'In fact, even fans who don't make it over to the 'Higher AuthorityHawker' Voting Station can upgrade their experience simply by beingspotted by Tigers staff eating a Hebrew National All-Beef Frank. Inaddition to the 'Higher Authority Fan of the Game,' each game, onelucky, Hebrew National-frank-eating fan will be selected to "Upgradehis or her Experience" with a prize package of an authentic jersey,hat and autographed baseball.

On June 23, the first hawker finalist will be announced based onin-stadium fan vote totals. Hebrew National will then select two ofthe remaining finalists by the caliber of their audition tape hawkercries, and the last finalist will be chosen for his hawking prowessthroughout the duration of the promotion. The second hawker finalistwill be revealed to the public on June 28. The third hawker finalistwill be announced on July 13. The fourth hawker finalist will beidentified on July 20.

The hawker finalist event will be held on the field during apre-game ceremony at Comerica Park on July 21. Dressed in full hawkergarb, the four finalists will enjoy a taste of victory as they arecalled to the field by video highlights of their entries on theJumbotron. A Hebrew National brand representative will award a HebrewNational 'Higher Authority Hawker' trophy and prize package to thewinning hawker. The winning hawker will be inducted into the HebrewNational 'Hawker Hall of Fame' and will be commemorated with a bronzedplaque.

The Hebrew National brand is a registered trademark of ConAgraBrands,Inc.

About ConAgra Foods

ConAgra Foods Inc. (NYSE:CAG) is one of North America's largestpackaged food companies, serving grocery retailers, as well asrestaurants and other foodservice establishments. Popular ConAgraFoods consumer brands include: Banquet, Chef Boyardee, Egg Beaters,Healthy Choice, Hebrew National, Hunt's, Marie Callender's, OrvilleRedenbacher's, PAM and many others. For more information, visitwww.conagrafoods.com.