07.11.2007 15:00:00
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Home for the Holidays?: The Wrangler Home(TM) Brand Delivers Traditionally-Styled Entertainment Centers For High Tech Home Entertainment
Consumer electronics are hot this holiday season, especially
attractively priced HDTVs. While new large screen flat panel televisions
fit easily on Santa’s sleigh, consumers often
struggle with how to incorporate them into their existing décor.
"While the new plasma, LCD and rear-projection
televisions create a movie theater experience in the home, they can
visually overwhelm a room,” says George
Weldon, director of licensing for the Wrangler Home™
brand. "Also, conventional entertainment
centers and existing seating may no longer function in these spaces.” "Today, families want to spend more time at
home, enjoying friends and neighbors, and they want to entertain with
the latest technology,” adds Weldon. "But,
not everyone wants sleek, modern entertainment centers, which are often
a stylistic mismatch for those with contemporary and traditional
furniture preferences.”
The Wrangler Home™
brand’s newest, innovative furniture is
designed with emerging technology in mind, cleverly blending function
with tradition to create pieces perfect for home entertainment and media
rooms.
For the Contemporary Palette
The Horne
entertainment base, the winner of a 2007 Home magazine design
award, is simple yet elegant. Finished with African white sapele
veneers, at over 6 feet long, it can accommodate even the largest flat
panel televisions while concealing electronics behind attractive woven
cane doors.
"With a dizzying array of media options, some
consumers want customized electronics storage to meet their family’s
needs,” adds Weldon. For the utmost in
flexibility, the Carmichael
lifestyle cubes are composed of modular cubes that can be expanded
into a variety of configurations. Also in refreshing African white
sapele veneers with ribbon-like grain patterns, the Carmichael cubes are
a perfect complement for contemporary décor.
"With plasma televisions growing in
popularity, especially among those who like professional sports and
action movies, there’s not a bad seat in the
house,” comments Weldon. "Our
Winn
modular seating collection, featuring top-grain leather or neutral
upholstery, includes an innovative corner chair and oversized ottoman,
ideal for entertaining and comfortable enough to use every day.” For the Traditional-Minded
Whether consumers are opting for high-end plasma televisions or more
moderately priced rear-projection units, the Grayson
entertainment center combines functionality with traditional beauty—all
for less than many of the 50+-inch units that are so popular. Featuring
its signature Albemarle brown wood finish, the Grayson can accommodate a
flat panel television up to 54” wide, has
deep drawers for CD and DVD storage, and a pull-down front to conceal
electrical equipment.
Essential for any entertaining room, the Cape
Henry press back chair, available in fabric or leather finishes,
reclines for comfortable television viewing, and the coordinating
ottoman is the perfect footrest for a relaxing evening.
"As with all furnishings from the Wrangler
Home™ brand, our home entertainment pieces
combine warm, simple styling and built-in durability,”
notes Weldon. "Backed by the Good
Housekeeping seal, the Wrangler Home brand fits perfectly into the
active American lifestyle, creating what we call ‘Real.
Comfortable. Home.’” About Wrangler Home™
The Wrangler Home™ collections feature
authentically American furnishings with clean lines and subtle details.
Our warm woods, soft fabrics, and luxurious leathers allow customers to
design a stylish, comfortable, and welcoming environment for family and
friends.
Manufactured by Flexsteel Industries, Inc., the Wrangler Home™
brand furniture collections can be seen at the High Point market in the
Flexsteel IHFC showroom, Space C-558.
Visit http://www.wranglerhome.com/
for more information about what we call ‘Real.
Comfortable. Home.
About VF Corporation
VF Corporation (NYSE: VFC) (www.vfc.com)
is a leader in lifestyle brands including jeanswear, outdoor products,
image apparel and sportswear. Its principal brands include Wrangler®,
Lee®, Riders®, The
North Face®, Vans®,
Reef®, Napapijri®,
Kipling®, Nautica®,
7 For All Mankind®, John Varvatos®,
JanSport®, lucy®,
Eastpak®, Eagle Creek®,
Lee Sport®, Majestic®
and Red Kap®.
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