01.05.2006 16:00:00

Hip Beverly Hills Boutique Kitson to Launch Charity Auction for Mattel's Superman Returns Superman and Lois Lane Dolls, Autographed by Film's Stars Brandon Routh and Kate Bosworth, on eBay

Warner Bros. Consumer Products:

-- One Hundred Percent of the Proceeds to Benefit Christopher Reeve Foundation

-- Charity Auction Goes Live at 6:00pm (PDT) Tonight in Conjunction with Exclusive Superman Returns Product Launch Event and Silent Auction Being Held at Kitson

-- Brandon Routh and Kate Bosworth Make Special Guest Appearance

Warner Bros. Consumer Products, Warner Bros. Pictures, LegendaryPictures and Kitson are hosting an exclusive unveiling of the all-newSuperman Returns apparel, accessories and fashion doll collection thisevening at Kitson on Robertson Blvd. in Beverly Hills. This event isnot open to the public.

In conjunction with the launch event, Beverly Hills hip boutique,Kitson is launching a charity auction of 23 sets of the new SupermanReturns Superman and Lois Lane Dolls, designed and donated by Matteland autographed by Brandon Routh and Kate Bosworth, on eBay using theeBay Giving Works program. Two sets of the dolls will also beavailable for silent auction at Kitson during the event. The SupermanReturns Superman and Lois Lane Dolls are each packed in their own box,which is personally signed by the respective star. Each box includesan official mini-poster featuring Brandon Routh as Superman and KateBosworth as Lois Lane, and each set is accompanied by a certificate ofauthenticity. One hundred percent of the proceeds from the sale ofthese sets is being donated to the Christopher Reeve Foundation.

Additionally, Kitson will donate a percentage of the sales ofmerchandise from the event, to the foundation.

"We are thrilled that Warner Bros. is supporting the ChristopherReeve Foundation in this unique way," said Kathy Lewis, President andCEO of the Christopher Reeve Foundation. "We are so appreciative oftheir unwavering support of Christopher Reeve's vision and forcelebrating his legacy. Warner Bros.', Kitson's and Mattel'sgenerosity will support our efforts to find a cure for paralysis andprovide a better quality of life for those living with paralysis."

Mattel's new dolls will be on display at Kitson throughout theduration of the event. Beginning at 6:00pm (PDT) today, online bidderscan access the autographed Superman Returns Superman and Lois LaneDolls directly via www.ebay.com/supermanreturns or www.shopkitson.com.Following the event tonight and eBay auction, non-autographed SupermanReturns Superman and Superman Returns Lois Lane dolls will be sold atKitson, barbiecollector.com, and major toy retailers nationwide.

In support of Warner Bros. Pictures' upcoming live-action featurefilm Superman Returns, based on DC Comics' classic characters, WarnerBros. Consumer Products will unveil at Kitson today a variety ofhigh-end apparel and accessories inspired by the look and feel of thenew movie, as well as the iconic S-Shield.

New products include a range of fashion apparel and accessoriessuch as men's and women's t-shirts from Priorities, Junk Food andTrunk; zip front hoodies from Priorities; Swarovski crystalaccessories from Madeline Beth; jewelry from GTO Designs; headwearfrom Drew Pearson; flip-flops from Havaianas; infant onesies from JunkFood and more.

Talent from the film including Brandon Routh (Superman/Clark Kent)and Kate Bosworth (Lois Lane) will be on hand at the event to helpcelebrate this exciting new product launch.

Warner Bros. Pictures' epic action-adventure, Superman Returnswill soar into theaters nationwide, beginning on June 30, 2006.

About Superman Returns

Following a mysterious absence of several years, the Man of Steelcomes back to Earth in the epic action-adventure Superman Returns, asoaring new chapter in the saga of one of the world's most belovedSuper Heroes. While an old enemy plots to render him powerless onceand for all, Superman (Brandon Routh) faces the heartbreakingrealization that the woman he loves, Lois Lane (Kate Bosworth), hasmoved on with her life. Or has she? Superman's bittersweet returnchallenges him to bridge the distance between them while finding aplace in a society that has learned to survive without him. In anattempt to protect the world he loves from cataclysmic destruction,Superman embarks on an epic journey of redemption that takes him fromthe depths of the ocean to the far reaches of outer space.

Warner Bros. Pictures presents, in association with LegendaryPictures, Superman Returns, directed by Bryan Singer and starringBrandon Routh (Clark Kent/Superman), Kate Bosworth, James Marsden,Frank Langella, Eva Marie Saint, Parker Posey, Kal Penn, SamHuntington and Kevin Spacey. The screenplay is by Michael Dougherty &Dan Harris, story by Bryan Singer & Michael Dougherty & Dan Harris.Produced by Jon Peters, Bryan Singer and Gilbert Adler and executiveproduced by Chris Lee. Superman Returns is based upon Supermancharacters created by Jerry Siegel & Joe Shuster and published by DCComics.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. EntertainmentCompany, is one of the leading licensing and retail merchandisingorganizations in the world.

About DC Comics

DC Comics, a Warner Bros. Entertainment Company, is the largestEnglish-language publisher of comics in the world and home to suchiconic characters as Superman, Batman, Wonder Woman and the Sandman.These DC Super Heroes and others have starred in comic books, movies,television series (both animated and live-action) and cyberspace,thrilling audiences of all ages for generations. DC Comics' web siteis located at www.dccomics.com.

About Mattel

Mattel, Inc., (NYSE:MAT) (www.mattel.com), is the worldwide leaderin the design, manufacture and marketing of toys and family products,including Barbie(R), the most popular fashion doll ever introduced.The Mattel family is comprised of such best-selling brands as HotWheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well asFisher-Price brands (www.fisher-price.com), including LittlePeople(R), Rescue Heroes(R), Power Wheels(R) and a wide array ofentertainment-inspired toy lines. With worldwide headquarters in ElSegundo, Calif., Mattel employs more than 25,000 people in 42countries and sells products in more than 150 nations throughout theworld. Mattel's vision is to be the world's premier toy brands --today and tomorrow.

BARBIE and associated trademarks and trade dress are owned byMattel, Inc. (C) 2006 Mattel, Inc. All Rights Reserved.

About the Christopher Reeve Foundation

The Christopher Reeve Foundation is dedicated to findingtreatments and cures for spinal cord injury by funding innovativeresearch, and improving the lives of people living with paralysisthrough grants, information and advocacy. For more information, pleasevisit www.ChristopherReeve.org or call 800-225-0292.

SUPERMAN and all related characters and elements are trademarks ofand (C) DC Comics.

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