Harrah's Entertainment Wins Dalton Pen Awards for Communications Exce

    Business Editors

    LAS VEGAS--(BUSINESS WIRE)--April 1, 2005--Harrah's Entertainment, Inc. (NYSE:HET) has been presented three 2005 Dalton Pen Communications Awards by Warwick Publishing, a California-based corporate communications firm which founded the international competition in 1993.
    The annual award program honors outstanding communications projects from Fortune 500 companies, broadcast networks and stations, media, advertising, marketing and public relations agencies worldwide.
    For the second consecutive year, Harrah's won the program's top honor, the Award of Excellence, in the public relations campaigns - public service or community relations category for its Community Review Reports, which outline the economic benefits and charitable activities generated by the company and its employees in the communities where Harrah's operates. Harrah's Chairman's Award, the company's top honor recognizing superior employee contributions, internal communications campaign was recognized with an Award of Honor in the employee communications - internal programs and campaigns category. Harrah's also received an Award of Honor in the marketing communications - posters and calendars category for its poster acknowledging Harrah's employees financial support of the Nevada Cancer Institute.
    "The quality of the competition this year was impressive, with hundreds of Fortune 500 companies and top public relations agencies competing," said Jan Jones, Harrah's senior vice president of communications and government relations. "It is gratifying to have both our internal and external communication professionals recognized by a distinguished panel of peers for exceptional quality in creating and producing impactful communications pieces that resonate beyond the gaming industry."
    "I am proud to see the creative work of our communicators recognized by bestowal of this prestigious award," said Jerry Boone, Harrah's senior vice president of human resources. "They consistently strive to create communications that strengthen our commitment to employees, guests and the communities where we work."
    Warwick Publishing grants one Award of Excellence and up to two Awards of Merit in each category for projects with exceptional displays of original thinking and professionalism. This year's 27-member judging committee included representatives from companies such as Walt Disney Co., Canon, WebEx, Porter-Novelli, Hewlett-Packard, eBay, Agilent Technologies, Sun Microsystems and SwanLabs.
    For a complete list of all 2005 Dalton Pen Awards winners please visit www.daltonpen.com.
    The Dalton Pen Communications Awards program is presented by Warwick Publishing of Woodside, California. Launched in 1993 by Warwick Publishing, The Dalton Pen Communications Awards program is a prestigious, international evaluation forum designed to recognize outstanding projects in the communications field. Entries come from large enterprises to agencies, banks, utilities, universities, consultants and more.
    Established in 1981, Warwick Publishing began as a corporate communications firm serving Silicon Valley corporations, including the task of creating intra-corporate communications competitions for Hewlett-Packard in 1988.
    Various subsidiaries of Harrah's Entertainment, Inc. own or manage 27 casinos in the United States, primarily under the Harrah's and Horseshoe brand names. Founded 67 years ago, Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
    Additional information about Harrah's Entertainment is available at www.harrahs.com.

--30--GW/ix*

CONTACT: Harrah's Entertainment Inc., Las Vegas Brad Belhouse, 702-407-6406 (Investors) Dawn Christensen, 702-407-6532 (Media)

KEYWORD: NEVADA INDUSTRY KEYWORD: GAMING SOURCE: Harrah's Entertainment Inc.

Copyright Business Wire 2005